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HomeMarketingHow to Enhance Cross-Channel Engagement with ABM Strategies

How to Enhance Cross-Channel Engagement with ABM Strategies

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With the advent of cutting-edge technology and new ways to connect with consumers through digital means, marketing has evolved from simple print ads to delivering meaningful experiences that your audience can resonate with.

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When considering the right account based marketing agency for your company, you should also consider what they can bring to your business to engage with your consumers more.

Cross-Channel engagement allows your firm to reach out to its target audience through multiple platforms. The types of platforms you choose to engage with them are not as important as the method used to increase this engagement.

Benefits of ABM Strategies

Benefits of ABM Strategies

Account-based Marketing allows your firm to target its resources on specific demographics instead of just generating leads within the market as a whole. It encourages continual marketing to already existing customers to get higher sales conversion.

This type of marketing is measurable and precise and has a higher ROI. In addition, it allows for fewer resources to be wasted, a more personalised approach towards your clients, and allows your sales and marketing approach to be better aligned.

A good account-based strategy will also lead to pipeline acceleration, and your business tactics will lead to revenue generation in no time at all.

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Different types of engagements that you can garner with your account-based strategy include:

  • Webinars
  • Email Campaigns
  • Paid Advertising
  • Social Media Marketing
  • Website Personalization


Account-based marketing allows you to deliver a more personalised and targeted experience to your customers. Lead generation can let you onboard new customers, but retention solely depends on your engagement with your customers, which is what ABM is all about.

Utilising an account-based marketing agency to help you personalise your marketing experience for customers will help your firm be more thorough and save on effort when planning your strategy.

Incorporate Next-Level Technology with Your ABM Strategies

Artificial Intelligence and Chatbots have made a significant impact on marketing strategies and garnering engagement. AI allows you to cater your campaigns and messaging in real-time and make your tactics more optimal to creating conversions.

In a typical campaign, your marketers would have to wait a considerable period before properly analysing the campaign’s performance and results. When you use AI, this analysis is done automatically in real-time, saving effort and maximising efficiency.

Consistent Marketing Strategy Across All Channels

Often, your firm’s marketing and paid media teams don’t work in conjunction. This not only creates a division in the narrative you’re trying to deliver but may even confuse your audience on the message you’re trying to convey.

Paid media marketing is an extension of your brand’s marketing strategy. Therefore, you should ensure that the data and resources given to your paid media and marketing teams convey a similar vision, which will allow them to work collaboratively.

It will allow your account-based marketing strategy to deliver vivid and meaningful experiences to your consumers, leading to better brand understanding and sales.

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Invest in Cross-Channel Engagement to Watch Your Business Grow

The right account-based marketing agency will make sure that your marketing is catered towards your demographic, and you can see the actual results of your cross-channel engagement with your ABM strategy.

An ABM agency creates a personalised target strategy and roadmap for your firm so you can achieve set goals within a defined period. It will also help you cater your ABM efforts to reach a larger group of accounts interested in your product or service.

Designing and executing an account-based marketing campaign for the first time may be difficult when you don’t have the right agency guiding your resources and energy. Make sure that your ABM agency is responsive to your needs and caters their approach to your clients.

Cross-channel engagement can allow your brand to retain and provide better experiences for your customers. With the right strategy, cross-channel engagement will help you get higher conversions from already existing customers.

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