The most effective method of luring clients is marketing. A successful marketing campaign is strategic enough to increase firm revenues. Nowadays, major corporations use a variety of marketing strategies, including influencer marketing and digital marketing, to fund both online and physical campaigns. Even smaller companies are ready to hire freelancers that can help them with marketing strategies.
The top 10 most persuasive marketing strategies that not only drew costumes to their shop but also left a mark on our memories are presented to you in this article.
1. Nestle’s Maggie:
The alleged two (2) minute Maggie has convinced all of us to try the noodles at least once. “The meri pyari maggie” jingle has been said by all due to it being the most popular go-to meal.
With the most effective marketing effort, Maggie changed the snack sector. Today, instead of saying “we want noodles”, people say they want “Maggie”, which is a result of excellent marketing.
There is a lot to learn from the advertising technique of Maggie. It has consistently produced family-oriented commercials to draw in consumers.
The majority of the advertisements feature moms making their kids’ favorite two-minute noodles while telling a tale about how the kid had a rough day at school or how the kid grew up to utilize the mom’s unique Maggi recipe.
2. Pepsi:
To market their goods, Pepsi largely relies on celebrity endorsements, a solid brand image and a marketing strategy that has everyone’s attention.
Pepsi’s marketing approach is constantly changing as the company concentrates on connecting with Gen Z consumers who are health-conscious and using data to increase awareness of its complete product line.
Due to how long it has been around, individuals have developed their connections with Pepsi, which has a lengthy history of effective marketing initiatives. Less emphasis is placed on community and nostalgia in Pepsi’s marketing, and more is placed on humor.
3. Nike:
The “Just do it” tagline is as famous as its brand. A multinational firm based in the United States that creates, develops, produces, and sells footwear globally. In essence, Nike’s marketing approach is to substantially invest in marketing and employ relatable and emotive advertising.
The statements from Nike are known for being genuine, real, and passionate. Its social media approach is successful. One of the most famous sports companies in the world, Nike has a presence score that is higher than 96 percent of businesses.
An edge over rivals like Adidas is provided by favorable emotion and a high reputation score.
4. McDonald’s:
That tasty zinger burger loaded with extra cheese has tempted all of us. But did you ever stop to think about what made McDonald’s so big a fast-food chain multinational company?
One of the major factors is its marketing campaign which thrilled all its viewers on television and online. McDonald’s aims to significantly increase market share in key markets by continuously enhancing customer satisfaction and luring new customers through cost savings, operational efficiencies, and improved brand awareness.
This was accomplished by taking an innovative approach to marketing and consumption patterns through value-added menu improvements. “I Love It… Para Pap Pap Paa McDonald’s has been using the well-known jingle for a very long time.
5. Lenskart:
When searching for fashionable, hip, and branded eyewear, this would be the first company that comes to mind. Lenskart is revolutionizing the eyewear industry in India with a rapidly expanding business that has uniquely designed physical stores, as well as a first-of-its-kind “home eye check-up” service.
Its advertising costs increased by 71 percent in 2020, from INR 64.5 Cr to INR 111 Cr. The company’s expenditure on commission paid to other selling agents increased by the most, by roughly 248.2 percent or 3.4 times, from INR 56.4 Cr in 2019 to INR 196.4 Cr.
The marketing strategy of Lenskart is centered on paying close attention to client demands and meeting those needs with high-quality products.
6. Adidas:
Adidas has always used the media to support and advertise itself. It has a bird-eye view branding approach that encompasses all facets of media and communication as part of its marketing mix promotional plan.
Adidas advertises via running commercials in print, online, and on billboards. The Adidas slogan “Impossible is nothing” was also made public, which turned out to be the largest campaign in history.
7. FedEx:
A holding company for a global corporation established in the United States that specializes in services, e-commerce, and transportation. FedEx is one of the most famous multinational companies in the transport sector.
It enjoys creating innovative advertising campaigns. Additionally, they publish print materials all year round. FedEx also participates in the sponsoring of sporting competitions honoring excellence.
FedEx maintains a YouTube account where numerous films demonstrating its dependability and cost are posted.
8. Walmart:
With its headquarters in Bentonville, Arkansas, Walmart Inc. is a global American retail company that runs a chain of supermarkets, cheap department stores, and grocery shops.
Walmart employs both demographic and psychographic segmentation techniques. It comprehends the psychology of the consumer and is aware that they desire daily necessities at the lowest costs. Thus, Walmart launched its EDLP (Everyday Low Price) strategy.
9. Target:
Minneapolis, Minnesota serves as the corporate headquarters for the American big-box retailer company known as Target. It ranks as the eighth-largest retailer in the country.
In the way that only Target can, it seeks to magnify the good that is constantly available to all of us and to open up additional opportunities in the lives of our visitors. The campaign’s slogan, “What we value most shouldn’t cost more,” is a new take on the company’s well-known pledge to always provide more. Spend Less
10. IKEA:
IKEA sends design professionals into people’s homes to listen to their issues and give input. Its marketing approach is based on comprehensive consumer research and market research. “To improve people’s quality of life daily.”
This concept extends beyond interior design. From the local communities where they obtain raw materials to how the products enable their customers to live more sustainably at home, they want to make a good difference in the world.
With their perfect strategy and great survey skills, these companies excelled in bringing more customers. Being a product-based business, it becomes extremely important to set up a marketing team that analyses the market. If you are running a business, then the best way to tackle the marketing scheme is my tracking the metrics and by constantly improving.
Author Bio
Hetvi works as a Product Associate at Refrens.com – Online Invoice Generator & India’s most powerful platform for freelancer’s growth. She has worked for some renowned companies as a Brand and Digital marketing associate. You can follow Refrens.com on Twitter, LinkedIn, and Instagram.
