Online businesses have to now face stiff competition in almost every industry. They have to think out of the box to be ahead of their competitors. Social media platform is gaining immense popularity these days. YouTube, Instagram, Facebook, etc. are among the most availed platforms by people across all ages. Those ads might not be properly targeted or relevant to your search history or preferences. They may rather act as roadblocks with your online activities.
Source: 6 Types Of Paid Marketing Strategies You Should Be Using