Marketing manager, project manager, marketing researcher, social media manager, copywriter, digital marketer, graphic designer, SEO specialist, and other key roles in a marketing team. Do you think you can fill these positions or just the very important positions mentioned when you are a small business owner or a startup owner? Outsourced marketing functions have increasingly become a strategic choice for small enterprises and startups aiming to navigate the complexities of digital marketing effectively while maximizing resources and expertise.
It is possible. But it would take time, time, and more time. Small businesses and startups are not spared from the need to be at par with different competitors to make sure they’re not ahead, but at pace with what’s in hit at the moment in terms of marketing.
But if companies do not hire or own an in-house marketing team, how much more are those small businesses or startups? Here’s why outsourcing marketing is best for small enterprises and startups.
What is outsourced marketing?
Marketing in general is everything that attracts customers and makes your products achieve that certain position in the market. From digital marketing to social media advertising to search engine optimization, every detail is important and helps you get closer to your goal. Unfortunately, small enterprises sometimes can’t handle this part of their business as this can be, admittingly, exhausting and time-consuming.
Why is outsourcing marketing one of the best options?
Hiring a whole marketing team can be expensive. But it doesn’t have to be that expensive and it doesn’t have to take a whole marketing team to achieve your marketing goals. Hiring a web designer, graphic designer, or social media manager is one of the many ways to outsource your small business’s marketing. As much as the ways available to outsource your enterprise’s marketing are the many ways why you should outsource your marketing. Here are some of those many reasons:
1. Save time.
Startups usually have personnel with less than the fingers in their hands. Because of a lack of staff or lack of reason to hire more staff and time constraints, the marketing side of their business is usually done inconsistently or usually not done at all.
Time is essential in marketing as it constantly evolves and changes. If you are a startup you would be saving enough time by learning the marketing basics and techniques because someone is already doing it for you.
2. Helps you focus.
A small business with limited resources should be focused more on what it can give to its customers and potential clients. So if you are outsourcing your enterprise’s marketing and if a team is giving you the lift that you need in your marketing needs, you and your small staff will be able to refocus on your enterprise’s core goals, services, and deliverables. Whatever problems that might arise in your startup, one thing is for sure, marketing is covered and in perfect hands.
3. Widen your perspective.
With an additional team, although external, you would be exposed to different perspectives and expertise in marketing and making your business prosper. This will help you widen your foresight, see the bigger picture, and maybe plan future goals.
Also, you would be exposed to updated digital tools that you don’t know at all. There is a bigger potential for growth and learning when bringing in fresh eyes and different perspectives to your team.
4. Increase your exposure.
Being a startup means you have to go the extra mile to achieve a certain popularity in your target market. Additionally, the people that you hire to outsource marketing are experts in their fields. Your marketing is in perfect hands delivering quality results and the needed exposure to your startup.
With outsourced marketing, you would experience an increase in engagement from your potential customers. You would be more recognizable to your target audience. With outsourced marketing, you would get a big jumpstart for your small enterprise.
5. Track your demographics.
In addition to startups needing the extra effort to expose their business and become popular, it’s also a known challenge for startups to test the water. How else can we test if what you are doing in your business is enough or needs a little more push? With some valid and real-time data, of course. If you can hire someone who can handle digital marketing, they can provide you with demographics of how your business is doing and how the marketing efforts are paying you off.
Let’s say your hiring marketing team will give you reports monthly, you would be able to shift gears if needed because of the data that your marketing team has pooled for you.
Start Right
Startups start small. Small businesses have this goal to become big in the future. People always say “It’s the start of the climb that is often difficult” and nothing is more effective in getting that jumpstart of your business than getting a big leap in marketing as well.
Marketing is complex and evolving. Yes, you can learn and own it, but if you are running a startup business, your focus is way needed in different areas of the business. I’m not saying that marketing is unimportant, but why add marketing to the things that you can juggle when it is very easy and safe to hand over to experts that you can hire? These people are out there waiting to be tapped. What are you waiting for? Outsource your marketing now!
