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What is Brand Design and Why is it Important?

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To become successful, a brand needs something more than just a nice look. Brand design can help you create an overall image by means of visual elements such as a logo and animation. By doing it right, you will take your company to the next level. Fortunately, you can get a clear brand direction at Craftandconcept.ch. Let’s see where exactly the help might be required.

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What is Brand Design?

Brand design is the process of developing the brand’s visual identity in all its expressions. Your brand’s design lies in the surface of your brand, which makes it the first thing your users see when approaching your business. The main point is to convey your business message to your target audience, explain your uniqueness, and make people easily recognize you.

Brand design takes a lot of time and effort. Whether you refer to brand design services or assign the brand design to local designers, it will still be a tiresome process. This is especially the case when it comes to changing the whole company’s brand.

Elements of Brand Design

The concept of brand design is based on the development of the essential design elements that determine a brand’s visual identity. They are supposed to work together as a system. Keep this in mind when creating each of the following individual elements.

  • Logo – As an aesthetic symbol, it has the power to express a brand’s essence in a visual format.
  • Colors – Each color can affect the psychology of a brand’s audience.
  • Typography – Fonts give a distinct, ready-made format to brand design.
  • Shapes – The most basic visual stimulus usually features a full meaning.
  • Illustration – A cohesive illustration style aims to deliver a powerful personality to brand design.
  • Iconography – Simple yet elegant graphics aims to communicate complex information to the audience.
  • Texture and pattern – Both can be rough, smooth, shiny, fuzzy, and so on, which determine the quality of a surface.

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Why You Need Brand Design

A visual aspect plays one of the primary roles for small and large businesses. To make things work, you should proceed with smart brand design. The reasons for that are as follows:

To Increase Brand Recognition

A brand with an appealing design and meaningful logo will have more chances to get recognition from the audience. Smart branding has a more memorable effect. Moreover, it makes your business look more professional. No wonder it is considered by specialists one of the most significant elements in any design.

To Increase Business Value

Creating a strong image in the eyes of your audience means making a long-term investment. As an established brand, it will guarantee you a better position in the industry. Generally, branding helps you boost your business value. In the future, the intangible value will give you a solid payback.

To Attract New Customers

A strong brand that creates a positive impression on potential customers and has a professional image is more oriented toward success. It will attract more and more customers in a matter of time. Even though reputation depends on many factors, the way you position your brand is crucial thing.

To Attract New Customers Brand Design

To Build Trust

Creating a strong yet consistent image is crucial if you want to gain the trust of your customers. If people can’t realize who you are and what you are doing, they can hardly rely on you. A professional business approach should leave no space for doubts. Make sure to allow the right colors, typography, imagery, and overall style to provide consistency.

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To Increase Value Inside Your Company

Branding focuses on your audience or competitors, but it also affects your employees. The latter ones have some expectations from the job they are doing. As an employer, you should provide them with a convenient working environment where they work would be appreciated. This will turn out to be a great source of motivation for every single employee.

Final Words

Your brand’s visual identity is crucial for its differentiation from the closest competitors. In order to create a visual identity that grabs attention, you need professional brand design. From your colors to your photography, the brand design elements help your visual identity become a cohesive aesthetic system. Fortunately, Craftandconcept.ch can help you bring all those elements to life.

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