The general public has become quite smart these days. Audiences understand that they have acquired the power to define any brand. Hence, several brands are enjoying huge success while others are getting destroyed. It will be necessary for organizations to focus on social media analytics. It is equally important to identify whom to write for, who will be viewing the campaign and know whom to reach.
6 ways to identify your Target Audience
1. Who are your audience:
When trying to define target persona, a few aspects should be taken into considered. It includes demographic (female/male), geographic, age group, qualification and profession, interest, buying power and financial status. Those between 18 to 29 years are found to use social media for maximum time. When considering social media for your market campaigns, do identify your age group to target. This way, you will be able to integrate special elements in all your promotions, be it content or campaign.
2. What they prefer to listen/read:
Here, the objective is to determine where your audience derives information from. In case the target is teenagers, then powerful social media presence will be desired. For retired people, focus on newspaper ads. For net related campaigns, categorization is similar across all brands and age groups. Some prefer to go through news applications immediately on waking up and others check notifications on various portals. Use appropriate Market Research Tools to understand their preferred web addresses. Based on this finding, develop a campaign.
3. Know their expectations/demands:
Besides undertaking competitor analysis, you also need to know what the identified target group specifically desires. You may be eager to include customization elements to make the consumer’s purchase unique. First, get to know their issues and address them by providing appropriate services/products. Also do know about your competitors products/services as well as dissatisfied customers. This way, such issues can be understood and avoided in your business.
4. Why your product is superior to your competitors’:
There has emerged intense competition in almost all domains. Hence, harp specific elements present in your service/product that is special and different from others. Do inform about the extra benefits offered. Perform social media analytics to find out your customers’ interests. Knowing this simple factor can help narrow down your audiences who may be existing customers of your competitors.
5. Who do the consumers trust:
Getting to know your audience profile is crucial! It helps you to know whom they trust and do not. Getting to know whom they trust can help narrow down easily your reach to limited places. Connect with industry influencers especially those who can influence your target audiences’ buying decision. Request them to use your services/products and share reviews online. Thus, your audience can gain trust about your brand of products/services from such influencers. Using the right Market Research Tools can help research more on your audience needs and how to gain their trust further.
6. What compels them to feel intruded:
The fact is new products and brands get launched daily. The common person will have limited toleration towards promotions. But then, excess of it will only breach his/her privacy. You are to be aware of the limit that your customer has concerning ad promotions. You may carry out competitor analysis to find out what your competitors are doing. Only then will you be able to develop market credibility.
Therefore, implementing the above ways will allow you to know your Target Audience. At the same time, you can promote your products/services among this segment and increase your sales/revenue. Thus, you can overcome competition and achieve tremendous success at all times.
