We are deep into the age of content marketing, a time when revenue, sales, traffic, and business are all determined by how well you navigate online presence.
At the heart of online presence is content marketing which requires a set of skills and some experience for it to bear fruits. However, when done properly, content marketing has the potential to scale up the business and change its fortunes.
One way to ensure that content marketing achieves this objective is by creating inbound and outbound links in your content. This notwithstanding, such kind of links must follow a winning strategy. The following are some tips on how to build useful links for content marketing.
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Guest blogging is a great way of contributing to trusted blogs and in the process building powerful links. More businesses are embracing blogging, making this the most appropriate time to curate content for them.
Some Townsville SEO specialist estimate that blogging generates 97% more inbound links and 55% extra site visitors. When choosing blogs in which to contribute, pick the ones where readers are more likely to share your article. Besides, you have to carefully choose blogs that rank highly on search engines. If you want to rank among the first ten searches on Google, for instance, try to select blogs that are already ranking on these pages.
Create and Distribute Infographics
Infographics are a powerful tool that you can utilize to generate links. All you need is the right information and simplify it into graphs, numbers, statistics, and pictures.
The secret to making useful infographics is creating something that really stands out. In other words, there has to be a lot of quality and accurate data that address the subject matter in the infographics.
Outstanding infographics should include takeaways similar or call to action. This will entice publishers and make it easier for your work to be published.
Make use of social media
The influence of social media cannot be underestimated. It is still one of the most powerful ways to grow brands. One of the main advantages of social media is the ability to travel fast and reach a wider population within a relatively short time.
Social media is one of the best exposure models to help brands gain online prominence. Besides, you can create social media links frequently with a variety of content. For instance, you can do short videos that push your brand story, you can create social media posts that get shared widely and so on.
When doing social media posts, link them up to your websites so that they increase traffic on your website. Such avenues can help you build considerably strong links for your website.
Use resources from powerful and trusted sites
Is your website linked up with other sites? If so, how strong are the links build up on your site?
Linking your website to others that share similar or related content is a good way of building links. Importantly, be careful with the kind of websites you choose to create links for your content. Choose websites that have a strong presence, are able to generate traffic and have authoritative content.
Interlinking your website with others that have great content will lead to more traffic in return. This is more or less of a symbiotic and mutual relationship where you help the other website to be seen and get links while you benefit from the links you build.
Grow a Personal Brand
Being authoritative online is one way of building links and growing your business. However, this is a process that takes time and requires a lot of dedication and learning.
This is how influencers are able to drive traffic for brands. Because of a huge and trusted following, the audience can relate to their message and therefore clicks through for more content.
Luckily, there are several ways you can create your brand online and become an authoritative influencer in your space. It starts with establishing what you can do best and working through to give highly authoritative and authentic content in that space.
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Long-form B2B Guides
Guides are very helpful to audiences. In many cases, they offer in-depth insight into the subject matter and help to highlight a given subject in a way that others may not be in a position to.
B2B guides attempt to offer solutions and therefore come out as detailed and lengthy. This is not only a good way of allowing your content to rank high but also a great way to build links.