Every growing business knows its profitability has much to do with customer engagement. The ability to capture and maintain customers’ attention is a constant challenge, and businesses should adopt innovative approaches to stay ahead.
Gamification in business has gained traction. In fact, according to Zippia, up to 70% of the world’s largest companies use gamification strategies several times more profitable than their counterparts who do not.
Gamification involves incorporating game elements and mechanics into non-game contexts to enhance user experiences and increase engagement. Is it that effective, and are there some things businesses can learn from slot gaming? Let’s find out.
Leveraging Slot Gaming Mechanics for Customer Engagement
Slot games often incorporate various bonus features and special symbols that can unlock additional rewards or unique gameplay elements. These can include free spins, multipliers, scatter symbols, or interactive mini-games within the slot game. For example, Rainbow Riches Slingo, which combines the elements of slot gaming with bingo, presents players with a 5×5 grid containing numbers and special symbols.
The objective is to mark off numbers on the grid that match the randomly generated numbers when spinning the reels. In addition to numbers, each Slingo completed comes with a reward. Throughout the game, players may encounter special symbols that unlock bonus features, such as extra spins, special prizes, or enhanced multipliers.
Rainbow Riches Slingo offers the Rainbow Road Jackpot or the Wishing Well Jackpot. These jackpots can award significant rewards when specific in-game objectives are met.
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What this Means for Your Business
In the same way, customers are also waiting for your freebies. It is well-known that the highest leads for your offerings and products are gotten by attaching the word “free” or tagging a discount to them. The idea is that these rewards can be tied to some engaging gamifying elements to keep customers asking for more.
Businesses can integrate this concept into their business strategies by engaging customers and turning them to repeat customers. As demonstrated by Tycoon Story, a company can create interactive campaigns, loyalty programs, or promotional events and giveaways to boost awareness and further engage customers.
E-commerce businesses can introduce interactive spinning wheels during checkout processes, where customers have a chance to win discounts and freebies or gain access to special offers.
Gamification in Business
Successful examples of gamification in business can be found across various industries. The Starbucks’ loyalty program offers rewards and incentives such as complimentary beverages and food items for repeat purchases has successfully built customer loyalty and increased sales.
Nike’s NikeFuel program stages competition among users by engaging in physical tests and receiving performance-based feedback. The competition is measured using a point system, which users can upload on social media and can be used to earn virtual prizes.
Gamification in business has the potential to spark growth through improved customer engagement and improved loyalty. The use of incentives has proven successful in achieving customer loyalty and engagement. With increasing competition among businesses, gamification may play a more significant role in gaining a competitive advantage.