New marketing tools are emerging by the minute, disrupting what’s tried and true. But one method has always been king: building a brand through an ongoing, integrated image marketing campaign. Image marketing is invaluable. It can create high-impact business images to get you noticed online. You will realize the power of your brand once you craft it like a masterpiece.
But how do you use it to its most significant potential? Do you have one in place for your business?
We’ve put together some dos and don’ts to help you on your way.
Key Visuals to Incorporate
First, ensure that all visuals accurately represent your brand, vision, and values. Then, you can make them relevant to your demographic.
Those that are artistic and creative can add impactful variations to your messaging. For example, you can use bright colors and modern designs to communicate and engage viewers. Stay away from visuals that are:
- controversial
- offensive
- inappropriate
Avoid those heavily featuring screens and computers, as they can look outdated. Moreover, do not incorporate other brands’ cliche stock images. Instead, they need to be more original and distinct.
Consider including infographics in your strategy to communicate complex data. Try to keep it bite-sized and easy to digest. With Adobe Express infographic design, you can customize unique infographics independently.
Strategizing for Ideal Timing
Only post images with good reason. It could cause people to tune out your content and develop a negative opinion of your brand. Instead, use holidays as opportunities to post something special; look into holidays relatable to your niche.
Do not overpromote, and refrain from being too frequent or sparse for your posts. Avoid posting during peak days in terms of traffic. But don’t post unrelated content to fill a dead spot.
Ideal timing for posting falls on Mondays, Wednesdays, Thursdays, and Fridays during non-holiday times. Not excellent times would fall on weekends, public holidays, and the early mornings or late evenings.
Understanding the Different File Formats
JPGs are great for photos, as they are a lossy format which results in a smaller file size but still good quality images. Likewise, PNGs are suitable for graphics and logos because they are lossless and can keep their original quality.
PDFs are also popular as they are great for capturing and preserving text and images. Also, you can open them in almost any viewer. Avoid using GIFs and BMPs as they are too large and often do not look as good as other formats when you compress them.
Additionally, using an image of the wrong resolution and size can make it look blurry or low-quality. Ensuring images fit the resolution and size will make them look more professional and transparent.
Attract Audiences With Creative Image Marketing
Image marketing is an effective strategy to promote your brand and build awareness. It can also increase engagement and drive sales.
Take the time to learn how to build a robust and relatable image design; the results will be worth the effort. Stay aware of the dos and don’ts when creating images to guarantee success.
So what are you waiting for? Start creating and sharing visual content today to improve your brand’s visibility!
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