online marketing

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    7 Marketing Guidelines for Small and Medium Business Owners

    Marketing is an incredibly important activity that can have a very strong influence on the viability of any business. If done right, it can drastically improve a business’s visibility and its net income. If managed poorly, marketing is nothing more than a giant waste of resources. That is why...
  • 3 And 1/2 Principles for the Success of Any Entrepreneur

    Many people believe that success of an entrepreneur in any enterprise is a specific result or outcome, a destination at which they arrive one day. Let me assure you that success is more than the realization of one goal, or even several goals. Success is not a specific destination…...
  • Advantages and Disadvantages of Digital and Traditional Marketing

    As digital marketing continues to thrive, more and more people are wondering if the days of traditional marketing are numbered. There’s no debate about which method is more popular, but does that mean that we no longer need to use the old, proven methods? People tend to quickly abandon...
  • Top 8 Content Marketing Trends in 2017

    As most digital marketers would put it: “Content marketing is the future of marketing”. True enough, many companies have already found their success using this strategy, while many start-up ventures are keeping up with the pace, taking every opportunity to make their content spread like a wildfire in the...
  • 10 Budget-Conscious Digital Marketing Strategies

    While startups with mega-valuations and millions of dollars in venture capital may get all the attention, most startups are on much leaner budgets. In 2014, for example, 82 percent of U.S. startups were self-funded. For the majority of these startups, then, drawing up an efficient, cost-effective budget is necessary...
  • 7 Types of marketing strategies in use today

    Marketing is all about understanding the customers’ expectation and providing the optimum solutions in a way that they prefer. Today we are going to discuss some of the most important marketing techniques that you can use in digital era. We will continue discussion of these marketing techniques in this...
  • Top 10 Mistakes in Online Business

    1. Waiting too long to launch a product/service When you start blogging or podcasting to build an audience, it’s easy to get stuck on the content “hamster wheel” for months or years without ever offering something for sale. There are a few reasons this happens. Some people are waiting...
  • Google Home teardown reveals smart home device can be easily repaired

    Google has really ventured into the hardware business. Aside from the Pixel phones, there’s the Google Home trying to rival Amazon’s Echo that is powered by Alexa. We’ve shared with you our review last week and noted that it’s feeling right at home with the Google Assistant. The device...
  • Write a Small Business Marketing Plan

    1. Answer 10 Questions to Create a Small Business Marketing Plan A marketing plan is an essential marketing tool for every small business. Use the guide on the following pages to answer these 10 questions: Marketing Strategy: How will your marketing plan support your business goals? Mission Statement: What...