A search engine is a great place for you to promote any of your products or services. You can attract a lot of visitors by promoting your website on the search engine. We are going to talk about Google as a famous search engine that is very popular among many users these days. If you want to let other people know about your business, you need to learn about search engine marketing (SEM) campaign.
There are two types of SEM that you can use for boosting your business performance. The first one is called SEO (search engine optimization). This campaign allows you to get a lot of free visitors from the search engine organically. Your website is going to rank on the first page of Google when you do the right SEO campaign. However, it may take some time for your website to reach this position.
The second type of SEM is called Paid Per Click (PPC) Ads. This program requires you to pay to Google for every visitor who clicks on your website. You can attract targeted traffic easily when you use this powerful tool. This article is going to tell you about both types of SEM, so you can choose the best one for your marketing campaign.
SEO
Pros
Good for branding
This is the first benefit that you can get from having a successful SEO campaign. When your website can stay in the first position on Google, you will leave good visibility and awareness of your business. Many people are going to know your business easily whenever they search for any particular keywords on Google. Your website will be an authoritative resource for your customers who look for specific needs.
Increase the click-through rate number
Organic results tend to receive more visitors than any other PPC ads. Most customers usually trust the organic result provided by Google. If you want to increase the overall CTR of your website, you need to consider using the SEO campaign for promoting your website. You can accelerate the total number of clicks effectively when your website can rank high on the search engine.
High Return on Investment (ROI)
This is another reason why you have to consider using SEO for promoting your website. This campaign allows you to have a high return on investment (ROI). You only need to spend some money at the beginning of doing the best SEO campaign, so your website can rank high on Google. Once your website can reach the first page of Google’s search result, you don’t need to spend money anymore. It can increase the overall ROI of your marketing campaign effectively.
Cons
SEO takes time
This is the most common drawback from the SEO campaign. You cannot get instant results when you want to attract visitors from search engines organically. SEO campaign takes time for boosting your website’s ranking on Google’s search result. In most cases, you may need to spend about 3 – 4 weeks to see positive results on your website’s ranking.
PPC Ads
Pros
Target your customers easily
PPC Ads program, such as Google Adwords, allows you to target your customers specifically. You can include all necessary details about your customers, such as location, gender, age, intentional keywords, devices, languages, and many other details. You can also target your existing customers who visit your website a few times.
Fast result
If you are looking for an instant result in boosting your business performance, you should take a look at this program. PPC ads program allows you to get instant results very quickly. Once your ads are approved by Google’s specialist, your ads are going to run on the search engine immediately. You can also manage the right schedule for displaying your ads on Google’s search result.
Cons
More expensive than SEO
You indeed need to pay a certain amount of money for this program. You need to pay for every click you get for your website. Therefore, this campaign will be more expensive than the SEO campaign. However, you can still manage your budget easily when using this campaign. You can set up the maximum budget or daily budget before you run the ads on Google’s search result.
