When it comes to looking at a company’s assets, it can often be tempting to think purely in terms of finances or physical assets. However, speak to any seasoned manager or company owner and you’ll almost always get the same response in terms of their firm’s most prized resource. Most professionals would make a compelling argument that a company’s most important resource is its employee team.
There’s sound logic to the idea a company is only as good as the people who run it – spanning from the board room down to the shop floor. Sure, customers are an invaluable asset but think wider and you’ll soon see those customers are only gained and retained through a firm’s employees.
The importance of having quality staff
From first contact through to purchasing and after-sales care, your employees are the direct link between your company and your clients. Without quality workers that are adequately trained to sell what you provide and also nurture client/company bonds, your firm would find it almost impossible to function.
Why looking after your staff should be your number one priority
While sales are obviously important, your employees also represent the potential prosperity of your firm, in many different ways:
Your workers are the ‘face’ of your company:
In almost all cases, your employees will be the front-facing aspect of your firm – its personality, if you like. Your team will be the people that find and forge bonds with customers, leading to increased sales and ongoing relationships. Bottom line, a company relies on sales to make a profit and survive – making employee engagement an integral cog in the processes of your company (click here to learn more).
Employees produce, market and sell:
Without a manufacturing team, you’ll have no product. Without a sales team, you’ll make no profit. Without a marketing team, your company will be relatively faceless. Unless you’re a one-man band (and thereby limiting your chances for expansion), employees are the central cog in all business processes.
Good employees nurture a firm:
Speak to pretty much any business owner and they’ll talk about their company almost as if it was their child –and talk with pretty much the same admiration and dedication. If you find the right employees, they’ll do the same.
Good workers think way beyond just wages:
For the majority of people, a job is much more than just a paycheck. When you think about it, we spend more time with our work colleagues than we do with family or friends, so it’s in an employee’s best interests to make that relationship work as best as possible. Of course, there’s also the not-so-insignificant aspect that, should a company fail, an employee will lose their job – plus the somewhat important wage that comes along with it. However, good employees tend to think beyond just remuneration and will put their heart and soul into helping your firm succeed.
Employees are the lifeblood of your company and represent your future:
Running a company isn’t easy. There will be good times, there will be bad times – but with the right team alongside you, you’ll be in a much better position to get through both so you can survive and thrive. While you may have individual talents of your own, combine them with the right team behind you and you’ll be able to capitalize on your firm’s true worth.