- Advertisement -
Home Resource Top 5 Best Ecommerce Platforms for Small Businesses & Why?

Top 5 Best Ecommerce Platforms for Small Businesses & Why?

- Advertisement -

E-commerce business owners have many choices when it comes to shopping carts or e-commerce platforms — almost all of which claim to be easy to deploy and manage. In reality, however, most business owners wind up hiring a designer and a Web developer to help them create the perfect eCommerce site.

The first step when starting out is the eCommerce platform and the number of such platforms and content management systems available has grown over the years. In such a scenario, figuring out which platform to use when you’re looking to build your online store can be a fairly confusing task – especially if you aren’t from a technical/e-commerce background.  This post intends to make your research work easier by helping you choose the platform best suited for your needs.



Managed e-commerce platforms vs. Content Management Systems (CMS)
There are two options available for building an e-commerce website – one can either use managed (hosted) e-commerce platforms like Shopifyand BigCommerce or open-source Content Management Systems (CMS) like Magento.

As the name indicates, a hosted eCommerce platform is hosted on a server that you will not have access to, while CMS-based websites are self-hosted on server space (such as Bluehost) you will have to purchase. Which option to choose will depend a lot on your specific needs as well as your level of technical involvement. Below is a list of benefits of both which could help you make a choice between the two based on your business’ current requirements:

Benefits of using Hosted ecommerce platforms

  • Lower development and maintenance – There is no coding expertise required, thereby eliminating the need for a development team. Also, the hosting is shared, which lowers the server costs.
  • Better technical support – Most online store creators have a strong tech-support team to assist users with any issues that may arise.
  • Less complex to work with – The back-end for most of these platforms is user-friendly and is built for ease of use keeping in mind users with limited technical knowledge.

Benefits of using a CMS

  • Better functionality – Multitude of plugins, add-ons and themes available for content management systems allow the addition of advanced functionalities that would not be possible in the case of self-hosted platforms.
  • Better customizability – Content management systems allow the freedom of adding/modifying features as well as building a customized design unique to one’s brand. They also allow for constant improvements and enhancements to the user experience on the site, which plays a major role in today’s highly competitive ecommerce space.
  • Can support large stores and sophisticated websites – Content Management Systems, being self-hosted do not have a limit to the number of products or categories allowed, so they can handle much larger stores as well as sophisticated websites.

The server can also be an important aspect of how your e-commerce site is built and we usually use the Linux based servers being provided by Bluehost or Amazon Web Services. We usually refrain from using Windows-based servers.

You could use this flowchart below (Click on the flowchart to enlarge) to help you arrive at a decision on whether you should go ahead with a hosted e-commerce platform or with a CMS, based on your requirements:


Once you’ve made your choice on going ahead with either of the two platforms, here is a list of the 5 best options you could explore in each niche:

5 Best Content Management Systems

If you’ve decided that a CMS is what will suit your needs best, then below are the 5 best ecommerce CMS available in the market at the moment. The most important factors which will come into consideration when zeroing in on the CMS would be the availability of extensions, availability of support, functionality, customizability and the cost of development and maintenance. All of them are open source and have free community versions and paid enterprise versions.

Top 100,000 websites using Ecommerce technologie

Top 100,000 websites using Ecommerce technologies – Source: Builtwith.com

 

1. Magento:

Top 5 Best Ecommerce Platforms for Small Businesses & Why?

With nearly 21% of the world’s top 100,000 ecommerce sites built on the Magento platform*, it is by far the most popular and one of the best ecommerce CMS’ being used today. Its biggest advantages are the large number of plugins and extensions available which allow the addition of any new functionality, the ease of availability of experienced developers as well as a lower overall development and maintenance cost.

Pros:

  • Robust platform with a high level of functionality and customizability
  • Large number of marketplace extensions available
  • Highly active community for assistance with tutorials and troubleshooting options
  • More SEO-friendly as compared to most other platforms
  • It is highly-scalable – no need would arise to upgrade to another platform while scaling up in future
  • Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers

Cons:

  • It requires sufficient server space to operate efficiently at high speeds. Smaller servers may cause speed and other related issues
  • Might be too complex for businesses that are too small

2.WooCommerce:

Top 5 Best Ecommerce Platforms for Small Businesses & Why?

WooCommerce is a WordPress plugin used for building ecommerce websites on the WordPress platform. A large number of WordPress themes have the WooCommerce functionality built-in. The plugin provides almost all the features that are available in the other open-sources CMS’ listed here. WooCommerce might work out more user-friendly and cost-effective for smaller businesses as well as for those familiar with WordPress.


Pros:

  • Easy setup – WordPress requires very little time to get familiar
  • Runs on Wordpess – so does not have powerful servers requirements
  • Good number of lower-priced add-ons and themes available
  • Huge WordPress support community
  • Easy Integration with emailing platforms such as Mailchimp so that you can stay in touch with your customers

Cons:

  • Might not work for mid and large size businesses or for businesses looking to scale up soon..

3.OsCommerce:

Image result for why use OsCommerce
osCommerce is a fairly popular platform as well, with about 11% of the top 100,000 sites built on open source technologies using osCommerce. Being one of the earliest open-source platforms available, it has a huge support base and a very active forum, though some users find that updates to the platform have not kept up with the times.

Pros:

  • Easy installation and an easy-to-use interface
  • Active forum with a large support base
  • Large number of plugins and add-ons allowing the addition of most functionalities

Cons:

  • Some users find that the software updates and designs have not kept up with times and remain slightly outdated
Top 100,000 ecommerce websites using Open Source technologies
Top 100,000 ecommerce websites using Open Source technologies – Source – Builtwith.com

 

4.Drupal Commerce:

Image result for why use Drupal Commerce
Drupal is the second most-used open source website content management system after WordPress and Drupal commerce is the plugin for ecommerce sites built on this platform. Its seamless integration with Drupal makes creating a blog or forum much more convenient than most other ecommerce content management systems.

Pros:

  • Seamless integration with the Drupal CMS framework gives it an edge over other platforms when it comes to blog integration and content marketing
  • Allows for easy implementation of SEO strategy

Cons:

  • The support community/forum is not as large or active as Magento or osCommerce.

5.Opencart:

Image result for why use Opencart
Opencart is another open source CMS for ecommerce. Though it has one of the easiest to use backends, its support systems are not as comprehensive as compared to the other platforms listed.



Pros:

  • Easy to use back-end
  • Feature rich with large number of plug-ins
  • CSS can be edited from within the admin

Cons:

  • Some users report difficulty in installation of some themes
  • Support documentation is not comprehensive enough

Magento vs Woocommerce vs Drupal Commerce vs Opencart vs osCommerce

Magento vs Woocommerce vs Drupal Commerce vs Opencart vs osCommerce

 

- Advertisement -
- Advertisement -

Stay Connected

16,985FansLike
1,850FollowersFollow
2,458FollowersFollow

Must Read

How Do Startup Incubators Make Money?

A major objective of an incubator is to assist a startup growth. Incubators solve issues of the startups and provide workspace, training, or other...
- Advertisement -

How An Accountancy Firm Can Benefit Your Business Finances

At the early stages of a business, running it as a one-man-show may not be difficult. You might play all the roles involved, such...

Bitcoin – Top 4 Great Advantages that Users Get!

The world is developing rapidly with lots of emerging technologies. These particular technologies made the lives of people very easy than before. People can...

Bitcoin wallet- Store your bitcoins in digital wallets!

Bitcoin is a digital currency, and when we discuss technically, these coins are made up of 1s and 0s. These coins are stored in...

Recent Published Startup Stories

The Fastest Growing Eyewear Start-up

When looking for online spectacles, you can come across a plethora of brands that retail glasses and sunglasses. However, you can not find one...

InfoClutch: Providing Success-Driving B2B Marketing Data Solutions Across the Globe

InfoClutch is a B2B data marketing company based in Edison, New Jersey, that fulfills its clients’ tailored data and information research, analytic, and communication...

Price2Spy’s Path To Success In A Dynamic E-commerce Environment

Decades ago, sellers used to manually strive the idea of their competitors each striking point so that they could come up with something more...

Outfunnel: The Revenue Marketing Automation Tool For Smbs

Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead; Mind-Boggling, isn’t it? Well, what if we tell...

The List of Best Top 10 Startup Incubators and Accelerators Worldwide

The number of startups in the world are increasing. They are successful with the backing of the best incubators in the world. The incubators...
- Advertisement -

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Select Language »