Although there are a variety of ways to increase the number of high-quality leads, even the most experienced marketers often struggle with efficient lead generation. In fact, more than 60% of them see lead generation as the biggest challenge. If you are one of them, it’s time to review your lead generation strategy and consider trying new tactics.
In this article, we’re talking about six lead generation strategies that will help fill your funnel with prospective customers.
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1. Rank in Search Engines
If you want to increase the number of leads, you first need to make sure that your target customers can find you online. SEO optimization can be really helpful for generating more leads.
Begin by conducting keyword research to determine which words your audience is using when searching for your services or products online. Using tools like Semrush and Ahrefs Keyword Explorer can make your task much easier.
Once you’ve identified the keywords, you need to optimize the content on your website. Although improving your rankings in the SERPs organically can take some time and patience, following the best SEO practices will definitely yield the desired results.
2. Rely on Website Analytics
Understanding how your website is performing is an important element of your lead generation strategy. When using website analytics for lead generation, it is crucial to take the time to understand your customers’ experience with your website and adjust your strategy to improve it.
By analyzing the conversion rates of landing pages, funnel steps, and traffic sources, you can quickly identify opportunities to increase your website leads. The objective is to determine what is working and build upon that success but also see what’s not working so that you can avoid making the same mistakes.
Free website analytics solutions like Google Analytics are readily available but you can also use marketing automation tools that provide website tracking at an individual level to improve your ability to turn visitors into customers.
3. Use an Email Parser
Did you know that about 40% of companies believe that email is one of their most effective lead generation channels? What’s more, lead-nurturing emails get as much as ten times the response rate compared to standalone emails.
If you’re already using email marketing, you’ll need a reliable tool to automate your email marketing efforts in order to generate more leads.
An email parser is a tool that allows you to extract data from incoming emails, allowing you to convert unstructured emails into structured data that’s easy to understand and handle. Using an email parser allows you to extract information from emails such as first name and last name, as well as other demographic details.
You can also integrate the email parser with a tool like Hubspot to update your CRM automatically, and then use the data from your CRM to send customized emails to generate more leads, track and nurture them.
4. Use Social Media
If used properly, social media can be one of your most valuable lead generation channels. With 3.6 billion people using social media platforms on a global level, it is the ideal channel for brands to attract leads. According to statistics, more than 65% of marketers generate leads from social media after spending only six hours a week on social marketing!
Generating leads on social media can benefit both B2B and B2C marketers as it helps identify the audience that is interested in your products or services, allowing you to target them with relevant offers and content and then convert them into buying customers.
With social media lead generation, the first thing you need to do is to determine which of the social platforms to use. In addition, it helps if you set certain goals you want to meet as this will help you measure the progress of your campaigns right from the start.
5. Ask for Referrals
Customer referrals are an excellent way to generate more leads for your company because they cost almost nothing and your existing clients will be doing a large portion of the work. Not to mention, referral leads have a 30% higher conversion rate than leads from any other channel.
So, if you already have loyal clients, don’t be shy to ask them to refer your brand to people they know. If the quality of your products or services is outstanding, your customers may accept to refer you for free, but if that’s not the case, consider creating incentives in order to encourage more referrals. For instance, you can offer a discount or a small gift for every referral.
6. Host Webinars
Many businesses use webinars to generate leads. In fact, more than 70% of B2B marketers think they can get high-quality leads using this platform and 89% of them believe that webinars outperform other channels in creating qualified leads.
So, how do webinars work when it comes to lead generation? If you can host a webinar and share topics that bring value, people will trust your business and will be more likely to stick around. According to studies, about 20% to 40% of webinar attendees turn into leads.
Generating leads can be challenging but it’s definitely not impossible. Lead generation takes time but if you follow the best practices and strategies like email marketing, SEO, content marketing, and social media, you’ll be able to generate more leads and help your business grow.
The best course of action of to experiment and keep trying. Try new approaches and explore new lead generation channels until you find what works best for your business.