If you don’t know how to edit videos, you are at serious risk of not being seen by your audience.
But watch out: just so you have a sense, by 2025, the forecast is that 75% of all mobile traffic in the world will be to access video content.
And even today, most people would rather watch a video than read about a product. That is, if you’re not producing video content yet, chances are, part of your audience is ignoring you. And not because you’re not interested in your product or service, but because you’re not offering content in the most consumed format.
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Knowing how to edit well is what sets you apart from your competitors. Because it’s through good editing that you can get your message across the way you want. And, thus, you increase the chances of having your business seen by the public and of selling more.
Curious to know how to edit your videos using an online video editor?
So, continue reading, we are going to show you the step-by-step instructions that are crucial to understand in the process of editing.
What do you need to do before you start editing?
If you’re already thinking about opening the video editing program and importing all the files you want to edit, wait a minute. Because the process of editing video is a lot like taking a trip.
You don’t just take the clothes out of your closet, throw it in your bag anyway, and get in your car not knowing where to go. And if you risk doing that, the chances of going wrong are great.
The same thing is with video editing. Before starting to cut the raw material, i.e. the complete recorded video without edits, you need to prepare to embark on this journey by going through these 3 steps.
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1. Set video intent
It’s like setting your travel destination. You won’t be able to plot a route until you know where you want to go.
The same thing is with a good video. You can only decide what the best stretches are when you know what you want to achieve, what your ultimate goal is.
What kind of reaction do you want to provoke in your audience? What do you want people to think or have learned after watching the video?
2. Define the video elements
If you’re going to travel to a cold place, you know you need to bring warm clothes, gloves, caps…
You may not necessarily know which exact pieces you are going to bring. But knowing what you need is the first step in starting to organize your suitcase.
Once you’ve defined what message you want to get across, you need to select the elements that are needed to prove your point.
For example, to show how your product or service transforms people’s lives, you need success stories, testimonials from customers who have changed their lives.
3. Select material
Now that you know exactly what you need, you can start looking through the raw material and selecting the parts you intend to use.
Going back to the previous example: if what you need to show how your product or service transforms people’s lives is testimonials. When selecting the material, you know that you will need people talking about the result of your product or service in their lives.
Knowing exactly what elements you need to get your point across makes it easy to select the snippets that should go into the video.
Steps to edit videos online
Now that you’ve selected the material you’re going to use in the editing, it’s time to get your hands dirty.
Regardless of which program you decide to use, the steps for editing a video are pretty much the same. The main differences between softwares are the features they offer, their appearance and shortcuts.
But the basics, the beans and rice, are the same.
Import the files into the editing program
The first thing you should do is import the files you’ve already selected to use in your video, that is, you’ll place them inside the project in the editing program.
This can be done in different ways depending on the program. The most common are:
- drag files from the location where they are saved to the program
- or search, in the menus, for importing files.
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Cut the parts you are going to use
There are two ways to do this.
The simplest is to put the raw video you want to edit right on the timeline and cut where you want it to start and end, and delete what you don’t need.
Or, if the software you’re using allows it, you can mark the beginning and end of each snippet, and just drag the part you want onto the timeline.
Organize in a logical sequence
Once you’ve sorted out all the snippets you want to use, it’s time to piece it all together into a logical sequence.
You’ll notice that during this step you may need to re-adjust the beginning and end of some clips (the snippets) so they can better fit with the previous or the after. This makes the cuts between one image and another look smoother.
Complete with images
Imagine you are editing a video that is a customer testimonial telling how your product has changed their life.
It would probably be boring if you only showed the customer talking for several minutes.
In this case, it’s interesting to have complementary images that illustrate what he’s talking about.
For example, the customer showing how he used the product or the end result.
Once you have the entire base of the video assembled, that is, in the case of the example, the excerpts of the testimony are already organized in a logical sequence, it’s time to put these complementary images to further enhance the story told.
Mix the sound
Sound mixing is the work during editing to organize the audio within the video.
When you watch a video that has music in the background, for example, it’s common for it to start higher and then lower so you can understand what people are talking about.
Included within this step are improvements in sound quality, such as reducing noise, adding background music and extra sounds, and adjusting the volume of different clips so that they are more or less at the same height.
After all, it’s really weird when you start watching a video and in the middle you have a line that’s much louder or much quieter than the rest.
This is an optional step, but we highly recommend it.
Subtitles should be used when it is difficult to understand the person’s speech, either because it is in another language or the diction is not very good, and in videos in general for social networks such as Facebook and Instagram .
Because it’s quite common for people to watch these videos without audio. And, in this way, subtitles play the important role of conveying the message.
The addition of subtitles should be the last step to be done before rendering the video. Because only after everything is ready will you know exactly what needs, in fact, to be subtitled.
Render and export
To finish editing and you can publish the final video, the last step is to render and export.
Rendering is the process the program does of taking all the information you put into it and transforming it into the final video file that will be saved on your computer.
This process can take a while depending on the size of the video and the amount of elements it has. That’s why it’s important never to export the video until the last minute. After all, as the program itself does this process, you can’t control it.
Editing video on Typito
Video is the most consumed content format on the internet. And if you’re not producing yet, you run a big risk of being ignored by your audience, because people prefer it to any other type of content.
But recording is not enough, you also have to know how to edit to convey the message you want in the best way. Since it is necessary to understand the logic of video editing , it is not always easy to use the most advanced software. Thus, it is very important to know tools that allow simple editing while offering the main functionalities.
Typito is a very intuitive online video editor, which offers multiple tools to create eye-catching and amazing videos. Check it out and start your editing journey online in minutes!