10 Steps to Develop a Successful M-commerce Strategy
1. Start building a web
The web has more proprietary technology than an app. People prefer using web apps through their phones and are comfortable. It is best to consider designing and building a mobile web as the first step to developing the strategy of M-commerce.
2. Responsive design
The need for a responsive design is the key to the success of using smartphones. The HTML is the latest version, the web language. It allows any individual to use the site through their device. The number of devices is many and they offer a full-size site or a linear version. The responsive design of mobile sites facilitates building information architecture as per the actions and hierarchy goals. Your site layout will be at its optimum for each device.
3. Payment is a problem
Poor usability is the hitch. If the user has to key-in card details, you are lost. Instead a customer reaching ’verified by Visa,’ is the best. Finding alternatives for customers’ payments ensures easier payment and it will lure them to buy more. The mobile payment options should be simple to target audience. Build an e-wallet of your own of give flexible payment options.
4. Optimize the user journey
What are customers doing, are they trying different things on phones or doing what you expect them to do? Knowing the customer’s journey is a marketing strategy. Ensure to develop a web app that features fewer steps to make a purchase. It will turn into a high conversion rate. It means you must find ways to checkout easily in a few taps.
5. Optimize the user experience
A customer’s comfort in buying or using the web app is the priority. You must know if the mobile resolution is correct, is the navigation on mobile easy? Are the design mobile sites of your mobile app actions positioned in the user’s reach even on using one hand? Get feedback to help the journey of your customer.
6. Reduce at each step the number of the fields
Many retailers make customers fill out long forms on mobile to fulfill a sale. Try taking out such filling forms and employ an easy digital marketing strategy. Placing easy steps will have a great impact on sales
7. Test and optimize
The M-commerce web allows taking guesswork from the design. The best is to tap on feedback tools and to get the best of the journeys. For the phone web, the analytics data segment should take to conversion and sales for mobile separately. Mobile is a technology reflecting the environment and context of the user. You cannot learn much about the customer if they are using different devices.
8. Give something different
A value-added functionality implies giving something more on mobile complementing the target audience. It is best to give an exclusive loyalty proposition so that they customize the buying option genuinely.
9. Provide multiple delivery options
The digital marketing strategy should be put to the right use. The web is treating customers the same way as a mail-order catalog. Allow your customers to move and use trackable features to deliver goods in the place they are and not in the place you have your collection depot.
10. Be mindful of self-satisfying predictions
M-commerce is in the infant stages. More care should be given for the customers to convert properly on mobile. It should not be an excuse for poor thinking of mobile optimization for the users. Do not focus on your self-satisfying predictions. Be mindful of the marketing strategies and in serving customers on mobile.