Do you want your local Aussie audience to find your business online? Then you need to understand what local SEO or local search engine optimisation can do for you. Optimising your business for Local SEO in Australia will enable you to promote your products or services to the local audience section – who are close to your company and actively searching for a product or service you sell.
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Local SEO is nothing but a subset of SEO that focuses on optimising a website to feature and get top ranks in local search results. According to a Google study, Australian businesses have the highest number of average website clicks directed from the local Google My Business (GMB) listings. Several local businesses in Australia are leveraging the power of local SEO to boost their SEO rankings to be found by relevant target audiences.
If you have not started to capitalise on Local SEO for your business, it’s best to seek the professional guidance of experienced marketing agencies who are well-versed with the best strategies of Local SEO in Australia.
Here are the top reasons why your business needs local SEO to stand out from the competition and drive local traffic your way:
Increase in Use of Local Keywords Now More than Ever
It is estimated that 46% of all Google searches are local searches. Suppose you live in Sydney and want something quickly, the fastest way to get it is to go to a store near you, explore some options and buy it. For instance, if a consumer is looking for wedding attire in Sydney, the first thing they would probably do is to Google for the ‘best wedding boutique stores in Sydney or best wedding dress stores near me’.
Local SEO drives Sales
When active shoppers do local searches and find your business, they are likely to buy your products. According to a study, 88% of people who search for a local business on their mobile phones will call or physically go to the store within 24 hours. That’s the power of local searches as they represent people who are actively shopping around for what your business may be selling. SEO experts in Australia, suggest having a local listing in Google My Business and other top Australian business directories like True Local so that active shoppers can find your business instantly and lead to more conversions.
Attract Local Customers
If you have a coffee shop in Alexandria, Sydney, there are no chances of getting a customer from the Richmond area. So, why should you divest your digital market activities on an ambiguous target market randomly and see all efforts going in vain? Instead, it makes more business sense to work on local SEO and leverage its benefits. After all, your coffee shop in Alexandria is more likely to serve the local customers’ needs working in and around the region than other parts of the city or country.
Put Your Business Front and Centre
With smartphone penetration over 80% in Australia, many people are conducting local searches through a mobile phone. That’s why it becomes crucial for your business to beat the competition and rank at the top of any relevant local search.
Local search engine experts suggest that 44% of people who do a local search will click on one of the first three results in the local 3-pack, while only 8% will click to load more local results. Thus, most people will not look beyond the top results, which highlights the importance of being among the top.
Reviews to Help you Gain Credibility and a Competitive Edge
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Apart from showing among the top results, statistics suggest that local Australian customers look at reviews to make a purchase decision. If you have more than seven total GMB reviews with a rating of 3.5 or more, your page is most likely to have greater visibility and also rank higher in Google searches.
There can be several websites that show up in local searches, but the ones with reviews capture the immediate attention of the visitors.
Local SEO is Cost-Effective
Compared to other online marketing techniques like PPC, Adwords, etc, local SEO is relatively cost-effective to reach your local target audience in Australia. Unlike paid ads, this investment may not be frequent and is worth the money. All you have to do is strengthen your online presence with the right recommendations from a reputed Local SEO agency in Australia, and you can expect to see a better return on investment.
Local SEO is here to stay. Avail the best marketing services of local SEO in Australia and reach your sales objectives with a refined campaign. With the total investment in SEO touching $80 billion in 2020, teaming up with a local search engine agency can add serious firepower to your existing marketing approach.