With multiple SMS marketing platforms available on the market it may sometimes be very difficult to make the right choice. This is precisely why it is important to understand all the features of various platforms and identify the best one. Many considerations need to be factored in, and you need to prioritize certain features before choosing the most suitable platform. Here is a look at some of the more important features that you need to consider when deciding on the most cost-effective and result oriented SMS marketing platform.
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Strong Back-End Applications With Data Collection & Analytics
Your marketing campaign does not end with the dispatch of SMS. You need to understand if the same has been read/unread, if users have clicked on links, and most importantly you need to engage the user by establishing a line of contact. This could be by way of feedback, suggestions, and consent to be a part of any survey. It is of paramount importance for a business to be fully aware of its customers and their preferences. Therefore choose a good platform like JookSMS SMS marketing platform to ensure that the platform works seamlessly with backend applications.
Greater Control & Simplicity
The whole idea of technology-driven applications is to make processes simpler. In other words, when you choose a mass marketing platform, the process should be quite simple and you should also give you greater control. For instance, if you would like to quickly set up a marketing campaign and send out SMSes to a targeted segment of customers, the platform that you choose should permit you to do it yourself from your application. Rather than having to rely on the service provider to do it, your resources should be able to do it themselves without the need for very high technical knowledge.
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Highly Secure Applications
Security is a very important consideration and should certainly be at the heart of every interaction with customers. Your applications should not be compromised, and it is, therefore, necessary to have a high level of security such as SSL. This will not only improve the security, but it will also give greater confidence to users, who will find it easy to check out the offers on your site and applications through the links that you dispatch by way of SMS. If a user finds that a particular site or application is not secure, he/she will be forced to quickly leave the site without checking out the offer even if it happens to be attractive.
An Integrated Service That Complements Other Marketing Efforts
Marketing is always a multi-channel effort. This means that each channel should complement the other. For instance, you may have dispatched emails to customers. If you have an integrated system, the application can then trigger the sending of an SMS to the customers prompting them into checking out their emails. This needs to be timed properly and is known to have proven results. Therefore when you choose a mass marketing platform, ensure that you pick an option that offers seamless integration across all existing applications.