In the modern business world, social media presence is a must. Law firms are no exception. Law firms that don’t have social media pages can’t interact with the public, and that’s as good as being invisible.
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The good news is that most law firms and independent attorneys are now using social media as a marketing channel. In fact, a survey shows that 96% of lawyers say that they use social media, and 70% of them use it as a part of their overall marketing strategy. With that said, some law firms still have trouble implementing effective social media marketing (SMM) strategies that really drive quality leads and engagement.
To help you out, here are some tips to achieve social media success:
1. Start Right With The Basics
Like every marketing channel, you need to start by nailing the basics of law firm for SMM.
For one, you need to choose the right social platform to invest in. While you can choose to create pages on every single social media platform you know about, it’s suggested that you start slow and focus on generating awareness one platform at a time. Preferably, the platform you choose should be where your audience frequents the most.
You also need to set measurable and realistic goals. Consider what you want to get out of your social marketing efforts. Do you need to attract new clients? Do you want to boost your brand’s visibility? Are you looking to engage your target audience? Having a clear idea of what you want to achieve can help lay out the strategies you need.
If you’re completely new to establishing your law firm on social media, then consider having a checklist of social media basics in order to get you on the right foot.
2. Share Original Visuals
In terms of social media marketing, visuals are more likely to stand out over text content. This is especially true if you’re using image-heavy social platforms, such as Instagram.
So, you should focus on creating visuals to help engage and attract prospects. You can share inspirational photo quotes, infographics of basic legal information or industry updates, as well as stats and facts.
You don’t have to be a designer to create original graphics. You can make the most out of free design platforms.
3. Link To Blog Posts
Blogging is a marketing powerhouse for law firms. It allows you to offer valuable knowledge and information, build authority in your industry niche, and is good for search engine optimization (SEO).
Converting your blog posts to social media content allows you to share the information with a broader audience and gives you the opportunity to link bank an entire article.
To do this, you simply need to create a social media post with the essential piece of information, as well as a hook that links back to the original blog post page. You can also post some paragraphs or sentences from the blog post and, then, link the original post to help people learn more about it.
4. Engage With Your Audience
From its name, social media requires you to create social connections. Thus, it’s important that you don’t just post, but also engage your audience.
In fact, consumers are highly dependent on social media networks as these are brand-consumer communication channels. In fact, studies show that 47% of consumers reach out to businesses on social media to ask questions about their products or services. And, even if a user is not asking about what you can offer, engaging them ensures that you stay on top of their mind.
To engage your audience, make sure that you’re responding to comments on your posts. Respond personally to new followers, address issues fast, and answer questions that users may have about your service. You should also like and comment on other relevant posts from other brands.
Show the audience that you’re listening and you’re there to help them. If you’re a larger law firm with a bigger audience, then you can use social media engagement tools to streamline the process.
In addition, you can also tag some of your followers who are interested in specific pieces of information or posts. By doing so, it can help drive the quality of your social marketing efforts.
Lastly, you can also use hashtags in order to reach your target audience and make it easier for others to find information by categorizing posts.
And, there you have it! There are tons of opportunities to use social media for marketing your legal services and engaging your prospects. Just make sure to follow the above tips to ensure social media success.