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How to Measure the Effectiveness of Marketing Communication Strategies?

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Marketing strategies are necessary for a business because they provide ways to increase sales in markets. However, a business should measure the effectiveness of marketing strategies that will help make the right decision. Measuring marketing effectiveness is crucial for a business to improve its go-to strategies over time. It even provides methods to increase revenues and ROI significantly. On the other hand, a business should choose some metrics to measure the effectiveness of marketing communication strategies with accuracy. They let a business focus more on its goals and objectives that help get optimal results.

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9 Key metrics to track the effectiveness of marketing communication

1. Pipeline growth

Pipeline growth is one of the metrics that allow a business to track potential customers in the sales process. To assess a sales pipeline, businesses should evaluate the new opportunities and new leads per week. This will help know whether customers are willing to make a purchase.

2. Conversion rate

Conversion rate is another metric to follow to measure the effectiveness of a marketing campaign. A business can measure how many customers buy a product or service after visiting a website. It should consider generating leads and driving sales in digital campaigns such as email marketing and social media marketing. Furthermore, using Google Analytics will help track a website’s conversion rates with accuracy.

Conversion rate Marketing Communication Strategies

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3. Bounce rates

Bounce rate is a critical metric that provides ways to measure the success of a marketing strategy. It allows a business to know the number of visitors who have left a website without any further interaction. Nowadays, several tools are available for this purpose to know the bounce rate in digital campaigns that help reduce them.

4. Unique visitors

Unique visitors are a reflection of the audience size and a business should evaluate its website performance in search engines. They will visit a website at a particular time to know the details of a product or service. A business can use Google Analytics and time tracking tools for this purpose that help implement strategies accordingly.

5. Page view

Page view metric allows a business to know how a page on a website attracts visitors. A business website should have the proper brand architecture to create the best impressions on visitors. A business should consider creating great content on attractive web pages that can influence buyers effectively. Another thing is that it provides ways to reach more customers in a quick turnaround time. A time tracking tool also helps to know the time spent by visitors on a website.

6. Search engine traffic

Search engine traffic is another metric that allows a business to know the effectiveness of a marketing strategy. Google Analytics is the right tool for this purpose because it enables a business to improve its marketing campaigns.

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7. Social media marketing

Social media marketing is a key metric to determine the success of a strategy. It becomes easy to know the number of prospects after posting great content. If a business has low engaging rates in social media, then it should improve marketing communication with effective strategies.

Social media marketing Marketing Communication Strategies

8. Content marketing

Content marketing is another metric that allows a business to evaluate the success of a campaign. A well-structured content provides ways to generate more leads. It will make the call-to-action (CTA) more effective which leads to easy conversions with high success rates. Get A Discount On Your Seeking Alpha Premium Subscription With These Coupon Codes

9. Email marketing

Email marketing is one of the effective digital marketing strategies that allow a business to generate more leads. A business can determine the success of a campaign by comparing click-through rates (CTR). It should focus more on building brand architecture in email campaigns to get the desired outcomes.

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