If you’ve been in business for long, you’ve probably done a ton of research into the best marketing techniques. This means you’ve seen the phrase “content marketing” hundreds of times.
Related Post: Why Content Marketing Is Important for SaaS Companies
While most people immediately think of blog posts, this isn’t the only type of content marketing. Content creation can include anything you publish online on any platform.
The real question is, what marketing strategy will give you the best content marketing ROI? What types of content should you be creating and why?
We’re here to shed some light on the topic. Keep reading for everything you need to know about how to maximize your return on investment through content marketing.
Blogs posts are an essential component of your content marketing ROI strategy. Publishing valuable and engaging posts will help you form stronger, longer-lasting relationships with consumers. If your content helps them answer questions, solve problems, and improve their lives, they’ll automatically trust you as an authority in your industry.
Just as importantly, blog articles serve as SEO content. By using trending, industry-specific keywords in your blog posts, you’ll boost your search engine visibility.
When consumers search for products, services, or content related to your brand, you’ll come up at the top of their search results. This means:
- More link clicks and website visits
- Better lead generation
- More sales
But remember, your blog content must offer something of value. It should also include internal links guiding consumers to product pages, contact pages, and other blog articles.
Social Media Marketing
To increase your brand awareness and boost your content marketing ROI, you must incorporate a social media marketing strategy. Studies show that 7 in 10 Americans use social media. Most of us have accounts on multiple platforms that we visit several times a day.
Social media platforms are ideal for growing your online presence, attracting followers, and marketing your products and services. If you want your social media marketing to be effective, however, you have to create high-quality content that encourages people to engage.
You should also spend some time learning the way the algorithms work for each platform. Finally, put aside money in your marketing budget for paid social media ads, which can drastically improve your reach.
Lastly, let’s take a look at how to boost your content marketing ROI through email campaigns. Start building an email list by encouraging consumers to subscribe. We find that valuable incentives (discounts, free upgrades, free products, etc.) tend to be the most effective.
Email marketing works exceedingly well because it’s a form of retargeting. The consumers on your list have already shown that they’re interested in your brand and what you have to offer. They’ve given you their email address through which you can reach them any time.
All you have to do now is promote your products. Just remember to make your emails valuable and engaging or your subscribers will lose interest. Look here to find some examples of good email marketing.
Want to Improve Your Content Marketing ROI?
If you want to maximize your content marketing ROI, follow the tips listed above. And remember, above all else, provide substance and value to the consumer. Give them a reason to keep coming back.
And if you’re looking for more marketing tips or small business advice, we have more to offer. Check out some of our other articles before you go to find what you need to grow your business.