Categories: Startup

How to get your startup featured in media?

Building an initial reputation may become one of the biggest hurdles after forming a startup company. If you’re a startup owner then, you should consider how to feature your brand in media to reach more customers. There are plenty of benefits you can get after covering your business in major media publications. However, you need to focus on certain important things to recognize your brand in the media. Another thing is that they will help to grow business in the markets enabling you to attain high positions.

Here are some factors to keep in mind to get high media exposure for your startup business.

1. Build a strong foundation

As a startup owner, you should consider building a strong foundation in the markets. Create a high-quality website that tells about the brand story in a simple and short that is unique. Start a blog for your business and publish posts regularly to target your audience with ease. Apart from that, you can submit a press release (PR) with SEO approaches that will have a positive impact on your brand.

2. Use social media platforms wisely

Social media is the best way to connect with your customers quickly. On the other hand, you should know how to use social media platforms properly which can help get new customers for your business. However, it will take some time and you should have patience for achieving the same. Make sure that your social media strategies work well for campaigns that give ways to ensure optimal results.

3. Get involved in local events

Your startup should get a high reputation in local markets and you need to keep an eye on local events for experiencing the desired outcomes. Make sure that you gain the media attention in a local event to familiarize your brand among customers. However, you should do something different in a local event that will bring more attention to your brand.

4. Maintain your relationships with publishers

It is advisable for you to maintain relationships with your publishers which ultimately give ways to grow business in the markets. You should listen to the feedback of customers with attention and engage them in regular conversations while promoting a brand.

5. Make killer pitches

Start targeting the major publishers from the beginning once you’ve reached a reasonable audience for your business. You should know their niche and audience well before publishing your articles which can help make killer pitches for your promotions.

Sameer

Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there. Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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