YouTube is growing exponentially and so is the competition. To make sure your videos are being seen by your target audience, you need to do your keyword research properly. It’s not enough to just stuff your keywords into the title and description anymore, you need to be strategic about it. Or you can hire a digital marketing agency in India.
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Which keywords are you using and how are you placing them play a significant role in whether or not your video will rank. In this guide, we’ll show you how to do effective YouTube keyword research so that your videos can start getting the views and engagement they deserve. Before we dive into how to perform effective YouTube keyword research, let’s look at why it’s important.
Why is keyword research for YouTube important?
If you’re not using the right keywords, your video will be lost in the sea of other videos on YouTube. There are over 300 hours of video uploaded to YouTube every minute, so it’s important that you’re strategic about the keywords you’re targeting.
Not only do you need to be using the right keywords, but you also need to be placing them in the right places. The title, description, and tags are all important places to use your keywords.
By doing effective keyword research, you can make sure that your video is being seen by your target audience and that you have a better chance of ranking in YouTube searches.
How to do effective keyword research for YouTube?
There are a few different ways to go about performing keyword research for YouTube.
Google Keyword Planner:
The Google Keyword Planner is a great tool for finding keywords related to your topic. You can enter in a few keywords and it will give you a list of related keywords.
You can also use the Google Adwords tool to get information on how many people are searching for each keyword. This is a great way to figure out which keywords are worth targeting. It is a highly accurate tool, but it does require you to have an Adwords account.
Another great way to find keywords is by using YouTube’s own suggestion feature. When you start typing in a keyword, YouTube will give you a list of related keywords. This is a great way to find long-tail keywords that people are actually searching for.
You can also use the “related videos” feature to find more keywords. This is a great way to get ideas for new videos.
This is a great tool for finding long-tail keywords that you might not think of on your own. It’s a paid tool, but it’s definitely worth it if you’re serious about getting your videos to rank. This tool offers a lot of great information, such as the number of searches for each keyword and the competition level.
Once you’ve found a few keywords that you’re interested in targeting, it’s time to start using them in your videos.
TubeBuddy is a great tool for helping you to optimize your videos for YouTube. It offers a lot of great features, such as the ability to track your rankings and see how your videos are performing.
It also has a great keyword research tool that allows you to see how many people are searching for each keyword. This is a great way to figure out which keywords you should be targeting.
Google search can also help:
Don’t forget about the good old Google search. You can use it to find keywords that you might not find in the other tools. Just enter in a few keywords and see what pops up. Once you have a list of keywords, it’s time to start using them in your videos. Don’t just stuff them in there, though. Use them naturally within your content.
How to use keywords in your YouTube videos?
Now that you’ve found some great keywords, it’s time to start using them in your videos. Here are a few tips for using keywords in your videos:
In the title:
Your title is one of the most important places to use your keywords. Make sure that your keyword is included at the beginning of your title.
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In the description:
Your description is another important place to use your keywords. Make sure to include them a few times throughout your description.
In the tags:
Tags are another great place to use your keywords. Make sure to include them at the beginning of each tag.
Keyword research is a vital part of ranking your videos on YouTube. By doing effective keyword research, you can make sure that your video is being seen by your target audience and that you have a better chance of ranking in YouTube searches.
There are a few different ways to go about performing keyword research for YouTube. You can use the Google Keyword Planner, YouTube Suggest, or KeywordTool.io. You can also use the “related videos” feature to find more keywords. Once you’ve found a few keywords that you’re interested in targeting, it’s time to start using them in your videos.