In order to achieve success in business, irrespective of geographic region or domain, it is necessary to communicate with potential clients. It has become important these days to achieve marketing success. It does help add value, improve brand as well as position your business in a better place against competitors. For better Business Growth, it is essential to transform your organization into valuable resource.
7 Customer Relationships building strategies
1. Offer customer rewards:
For several business types, like travel, cruise, retail, etc., reward or loyalty programs do work amazingly. Effective programs are those that offer graduated rewards. Hence, with more purchases made, the customer stands to gain more! Thus most profitable clients are rewarded well while reducing low-value price switchers. The latter are those who tend to switch between programs to gain entry level rewards. Offer in-kind rewards whenever possible to remind customers of your business and the products/services offered.
2. Communicate frequently:
Do you try to reach your customers quite frequently? It is essential for service-based business. Does majority of the business communication focus on product sales and offers? Frequent communication will be essential and so is varying message types sent. Rather than aggressive promotions, you can indulge in softer-seller messages or newsletters. Exact chosen frequency will depend upon seasonality and industry. Direct mail, email, face-to-face communication and phone contact can be combined. This ensures prospects move through the sales cycle.
3. Develop two-way communication:
When customer relations are concerned, ‘listening’ is vital like ‘telling’. Try to use every opportunity and tool to develop interactions. Also ask feedback through e-newsletters and website. Offer blogs, digital world message boards and send offline or online customer surveys. Customers who have already ‘heard’ about your business will have more trust in your brand of products or services. They will also develop relationship and rapport with your company instantly.
4. Special events:
Company sponsored outing is being favored again. Special events are sponsored by companies to up-sell and retain existing customers. Events allow your employees to interact with customers. It can be barbecue, summer pool or golf party. Select carefully the venue to meet unique business and customer needs.
5. Launch multicultural programs:
Your marketing program might include multilingual component. For instance, Spanish language transaction can be offered of your site. Even broadcast media or ethnic print can be used to reach new niche markets. Marketing communications made in a specific language understood by customers is sure to be appreciated. This is sure to benefit service-based business. Bilingual customer service can help your organization to develop better relationship especially with minority groups.
6. Improve customer service:
Is there a dedicated channel or staff to resolve effectively and quickly customer problems? What about customer assistance in today’s digital world? A better way to derive value as well as to stand out of the crowd will be to ensure superior quality customer service. The fact is customers tend to make choices between parity services and products depending on perceived ‘customer experience’. They expect to derive prompt support from the business on completing the deal. Prompt customer service on completion of sales is likely to develop repeat business. It also assists with increased sales especially from new customers and generates positive word-of-mouth promotions.
For B2B companies dealing in services and products, there is a need to move beyond off-the-shelf marketing tools and standard sales calls. Did you ever spend quality time with any customer? It is indeed the best way to understand the challenges that they face. You can also come up with proper solutions to help them enjoy your products/services. This does help cement long-lasting relationships, thus promoting Business Growth.
The above are the few ways by which you can improve and strengthen Customer Relationships.