- Advertisement -
Saturday, July 4, 2020
Home Business Ideas Improving Your Business Strategy: What You Can Learn From Starbucks

Improving Your Business Strategy: What You Can Learn From Starbucks

- Advertisement -

Specialty coffee retailer Starbucks is one of America’s greatest success stories. As one of the most admired companies today, Starbucks has grown from one store in Seattle to chains in 64 countries-including Japan, New Zealand, and the UK-and has posted billions in revenue.

Starbucks has transformed the way people around the world drink coffee. The brand has turned coffee from a regular commodity into“affordable luxury.”It has also created a “Starbucks lifestyle” that people continue to embrace around the world.



Small businesses and medium-sized franchises dream of becoming as successful as Starbucks. Though you may not (yet) earn billions in revenue, you can build your business for success by taking a leaf out of Starbucks’ strategies:

Create an innovative concept

Starbucks is a massive success because it changed the coffeehouse experience. A store is not just a place to get coffee; it’s also a place to socialize, study, and engage in intellectual discussion. Starbucks turned an ordinary product into an extraordinary experience.

Think outside the box

Loyal Starbucks customers always look forward to the launch of new and seasonal flavors-from the fan-favorite peppermint mocha during the Christmas season to the viralUnicornFrappuccino.

The brand also keeps up with the latest needs of its customers. They introduced free Wi-Fi so customers can stay longer to study, read, or connect their devices. Recently, Starbucks accepted mobile payments through their app for a faster and more efficient experience.


It’s always about quality

Starbucks takes pride in the quality of their products, and they make sure that their customers drink only the best coffee. Although their coffee is more expensive than other coffee chains, Starbucks makes up for it by:

  • Sourcing ingredients from around the world
  • Using different brewing methods to enhance the flavor
  • Offering a variety of flavors to suit every palate

This way, customers are willing to pay a little more for their daily caffeine fix.


Connect with customers

Starbucks’ policy intends to make the customer as happy as possible. You’ll see a sign in the store that lets them know they can approach the barista if they’re not satisfied with their order.

Customers can request customized drinks with unique flavors that aren’t necessarily part of the menu. Baristas connect with their customers by writing their names on the cups, adding to the memorable, personalized nature of a visit to the coffee shop.

Starbucks also maximized the use of social media to further connect with their customers. Small businesses and franchisees alike can learn from the brand’s social media marketing strategy, which strikes a balance of fun content, helpful tips, and subtle sales messages.


Be consistent

The company keeps its systems consistent, which helps ensure that the coffee you order in the Original Starbucks in Seattle tastes the same as the coffee you get in the Netherlands. Having efficient systems in place, as well as seeing to proper hiring and training of employees, provides customers the assurance that they will get the same (or higher) level of service no matter which branch they visit, and this encourages them to keep coming back to the brand.

Since Starbucks opened in 1971, the company has transformed the coffee shop experience. Small business owners and aspiring entrepreneurs can learn from the brand’s business sense to provide value for their customers and stand out from their competition.


- Advertisement -


Please enter your comment!
Please enter your name here

- Advertisement -

Stay Connected


Must Read

How did the digital revolution changed society?

Digital devices these days are increasing day by day because they come with the most advanced technologies. The digital revolution made the lives of...
- Advertisement -

6 Benefits of gender diversity in the workplace

Any organization that wants to improve its productivity levels should consider appointing an equal number of men and women in their workplaces. Having gender...

How to build business credit in 30 days?

Businesses that want to grow on the markets should maintain their cash flow. Besides that, they should focus on improving their credit when they...

Building a positive workplace culture in a company

A company should make sure that the employees work effectively while performing certain tasks. It is advisable for organizations to create a positive workplace...

All Time Random Articles

The Benefits of local SEO for small businesses

Search engine optimization (SEO) plays a key role in enhancing the online visibility of a company or business that can reach more customers. There...

Introducing Digital technology into agriculture

Digital technology has brought the entire world together. Today, the world is more connected than ever. Mobile devices are faster, more efficient, and truly...

Innovative ways of sale during the lockdown

Lockdown is an emergency protocol followed in various countries that restrict the movement of people from an area. Business firms may face a lot...

1st Interstellar Asteroid Assumes As A Spinning Space Cigar

Exactly when space specialists using the Pan-STARRS1 telescope in Hawaii perceived a mysterious object dashing through our solar system on Oct. 19, they in...

Top Three Money Wasters

Are you keen on saving your hard-earned money? Do you have the habit of putting a few bucks away on a regular basis? Well,...
- Advertisement -
Select Language »