Books need to be stored in the right packaging to protect their physical integrity. They have to remain safe when they are being shipped, stored, or moved. Consumers want to get the book in excellent condition. Some books may be heavy and are often made of paper. They can get damaged by moisture, bending, and negative impacts. A brand needs to get perfect custom book boxes to store the book in if it wants to ensure the book remains safe. Custom boxes tend to be specialized and durable packaging that is tailored to the needs of the book and brand.
The following looks at custom book boxes in detail and their packaging role:
Packaging materials
The material a brand chooses to make packaging matters. It determines whether the box will be strong or flimsy. A business needs to choose good-quality material that will make a strong box capable of protecting the books from getting damaged.
When choosing the packaging material a business keeps its brand’s aims in mind as well so that the packaging is designed to promote its values.
Common packaging materials:
The following are common packaging materials used to make book boxes:
- Cardboard: This is a strong and versatile material that can be customized allowing a brand to get the right strength box.
- Kraft paper: Eco-friendly brands will choose Kraft paper to make sustainable packaging.
- Rigid boxes: High-end brands choose sturdy custom rigid boxes that are made with good-quality greyboard and paperboard.
Packaging dimensions
The packaging is customized to be the perfect size and shape to place the book in it properly. In this way the book stays in place and is presented attractively to people when they open the packaging.
Common packaging dimensions
Custom packaging is made to fit particular, tailored dimensions, but the following are common book box dimensions:
- Small book boxes: The packaging can be around 7” x 9” x 2”.
- Medium book boxes: The box may be around 9” x 12” x 2.5”.
- Rigid book boxes: The packaging is usually customized for high-end packaging requirements.
Packaging design
The packaging gets designed according to the preferences of the consumer base and to promote the brand letting people know it exists in the market. Colors, images, and designs are added accordingly to let people know about the brand, drawing people’s attention to it.
For instance a brand may add colors related to the theme of the book. If a business wants to give the image of elegance and sophistication, it will add black. This shade is suitable for high-end books, thrillers, and mystery themes.
The packaging can also be designed with images related to the story or theme of the book. This will draw people’s attention to the packaging and make them want to consider buying the book. Readers will even get an idea of what the book is about. If the book is about magic, illustrations related to this can be included.
Finishing touches
Finishing touches can be incorporated onto book boxes to make them look more high-end and attractive. People will see the brand in a positive way and be encouraged to interact with the product.
Techniques such as spot UV or glossy highlights can be added on the box. Hot foil stamping in gold or silver will make the packaging shine and look magnificent. Embossing will give the packaging a raised look while debossing will have a sunken impact.
Branding
The packaging can help a brand get differentiated in a crowded book market. Brands use the packaging to promote the books they are selling and the brand itself.
A brand can include brand colors and metallic-foiled logos that stand out and are recognizable. Embossed titles attract and feel different than the rest of the box design.
Enhanced unboxing experience
Packaging designed right will excite people, making them want to open the box. Well-designed packaging may be shared on social media by customers promoting the brand further.
The unboxing experience can be made more exciting when the box includes tactile elements. An opening mechanism may be included such as magnetic closures that make the box open in a high-end and luxurious way. Ribbons may also be added that make it fun and exciting to open the box.
Custom book boxes are an important part of the overall packaging design as they are able to protect the book and ensure people receive it in pristine condition. The packaging has the ability to draw people’s attention to it when it is designed in an appealing way to stand out on a competitive shelf and online. A brand can use colors, images, etc. related to the theme of the book and the values of the brand to let the packaging attract and appeal to the consumer base. This can help a brand and its products get noticed and even bought.
