Technology has completely changed the way we live. Nowadays, people can connect and share information with folks from countries and cultures. In the digital era, we keep seeing new technologies specifically designed for marketing. These technologies are advancing rapidly and latest digital marketing trends are emerging regularly. With that said, let’s take a look at six digital marketing trends you need to be aware of in 2020.
1. Communicating with chatbots
If you take a look around the web, you’ll see that more and more websites employ chatbot technology. These software programs have the ability to interact with visitors and enhance their user experience. More specifically, they can answer their questions and navigate them through the website. Chatbots are already widely used across all industries but 2020 will be the year even more businesses start realizing that this technology has become a must. Moreover, we can expect users to start feeling more comfortable communicating with chatbots and turning to them instead of human employees.
2. More visualization
Some people believe that with the explosion of technologies such as smart speakers and voice search, you can get away with not including visuals in your posts. This couldn’t be further from the truth as studies have shown that visuals are exactly what users look for when searching for content. More precisely, 65 percent of people say they’re visual learners and posts with images produce 180 percent more engagement. Therefore, companies will start including even more images, videos, and infographics in their posts in 2020.
3. The use of reporting tools
Keeping track of how your marketing campaign is performing has never been more important. Luckily, all kinds of data can be collected and it’s all about analyzing and reporting it. Programs like Microsoft Excel and PowerPoint have been used in the past but experts have come up with tools that make the entire process easier. For example, all you now need to do is use a digital marketing reporting tool and assemble weekly and monthly reports. This type of automation is guaranteed to help you save time and energy you can put into your core operations.
4. Micro-influencers taking over
We’ve all heard so much about influencers lately and it looks like these individuals will remain popular for quite some time. However, there’s a new type of influencers emerging and they’re looking to take over. They are so-called “micro-influencers”: people who don’t have nearly as many followers as popular influencers but are extremely valuable for small local businesses. Their opinions are often considered to be more trustworthy than those of popular influencers and celebrities. Expect to see more and more micro-influencers emerging next year.
5. Position zero
SEO has been one of the most discussed topics in the world of marketing for years and it was all about being ranked no.1 in search engine results pages (SERPs). Now, it’s time to forget about the no.1 position and focus on position zero or #0. This highly-desired position features short texts from your website search engines include in their result pages in order to provide users with quick content to engage in. In the next twelve months, we can expect businesses to start coming up with ways to claim position zero in SERPs.
6. Improved interactive content
Interactive content wasn’t often used for marketing purposes. However, last year, we got a chance to see some companies including online quizzes, 360-degree videos, and VR in their marketing campaigns quite often. There’s no doubt this trend will continue in 2020 and we’ll witness even more interactive content being posted online. One of the biggest reasons why interactive content is gaining so much popularity lately is because people are online more than ever before and they search for fun content they can engage with.
Wrap-up
Whether you’re starting a new business or you’ve been operating for some time, it’s critical to know about the current digital marketing trends and try to stay on top of them. The six trends covered in this post will dominate 2020 and it’s safe to say they’ll stick around even longer. Now seems to be the perfect time to start analyzing these trends and thinking about how you can include them in your operations and have your business be relevant in the next twelve months.
