Digital evolution is taking over the world rapidly and changing nearly every business function. Traditional marketing methods might no longer be as effective as the more advanced, tech-intensive online marketing techniques.
Contrary to popular belief, digital marketing has been around for several decades now. But because it’s essentially a disruptive technology, it’s not something businesses can adopt easily without careful thought and planning. But then again, all that is a small tradeoff considering the long-term benefits.
Nowadays, the pressure to embrace digitalization in marketing is at an all-time high. Businesses need to realize the enormous opportunity ready for the taking. Companies that have embraced the concept have seen considerable success. Even some laggards see it as an avenue to scale and keep growing.
Source: 5 Digital Marketing Trends Businesses Should Follow in 2023