All the startups out there share the same goals and one of the most important ones among them is generating leads they’ll later try to convert into sales. According to some reports, 46% of startups fail because they’re unable to do this. What this means for your startup is that generating leads isn’t as easy as you might’ve believed. Therefore, following some of the strategies that have proven to do the trick for other startups is always going to be your safest bet. Here are 5 of them that might just be what you’re looking for.
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1. Start your own blog
One of the best things you can do when trying to generate more leads for your startup is start your own blog. The reason behind this is that by running your blog, you’ll be able to stay in control of what is said and use that to generate more leads. Another great thing about blogs is that you don’t really need anything besides your expertise and some writing skills in order to start one. Of course, if you decide to do this, you’ll also have to make sure your blog is optimized for lead generation. Therefore, you’ll have to include a sign-up section where your readers will leave their email. It might also be a good idea to try to include a call-to-action into each of your blog posts.
2. Come up with better ads
Let’s face it – most of the ads we see every day simply aren’t that good. In fact, most of them are pretty much the same and they don’t really help consumers figure out what they actually want to get. And in the world where most of the ads are similar, there’s a huge opportunity for you to come in with something completely different and generate tons of leads for your startup. Of course, it takes a lot of time and effort to come up with a good ad. We recommend doing some research or maybe even taking a marketing course before you try to write ads that’ll help you generate more leads.
3. Use forums
There are plenty of forums on the web that you can use to generate leads for your startup. People use these mostly to ask questions they want to be answered and that’s why you might find these helpful during your lead generation campaign. Ideally, you should always have one employee in charge of being active on forums that might be related to what you do and provide help to people who ask questions. Of course, every question asked should be seen as an opportunity to pitch your business. However, since most of the startups can’t afford to pay someone to do this, you’ll probably have to use forums yourself. Choosing a few of these you think might do the trick for your startup and try sticking with them.
4. Hire experts in telemarketing
Most modern startups focus only on generating their leads online. However, there are some traditional ways to do this that you simply can’t go wrong with. Telemarketing is one of them, as it allows you to talk directly to consumers and tell them everything they need to know about your products or services. If you decide to do this, you should make sure you make the most of each call you make. And the best way to do this is to turn to experts in telemarketing who’ll make these calls for you and present your products or services to consumers. That way, you’ll be able to focus on other aspects of your work while you’ll have experts generating leads for you.
5. Make your website easy to use
Your startup’s website is one of the places where you’ll be generating most leads at. However, you won’t be able to do this if your website isn’t easy to use. Businesses with slow and inefficient websites are a huge turn off for prospects and most of the startups with such websites end up failing. What this means to you is that you’ll have to put a lot of effort into designing your website. If you don’t know much about coding, having professional web designers do this for you is always a good idea. You’ll also want them to make your website as mobile-friendly as possible, since most of the people now use tablets and smartphones when surfing the web.
Generating leads is more difficult than some people would have you believe. Choose the lead generating strategies you think could do the trick for your startup and start implementing them as soon as possible.
Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.