Content is king in the marketing world and it will remain king for years to come. The main reason content marketing is so effective is that it can deliver real value to online consumers. Top quality content that’s relevant, informative, entertaining and educational is something online consumers can actually benefit from. That’s why marketers focus on creating a compelling content marketing strategy that will help them engage with their audience in a more personal way.
RELATED POST: 7 MUST-KNOW TIPS FOR WRITING B2B MARKETING CONTENT
Not only that, but when your customers receive value from you, they are more likely to do business with you as well. Content can easily inspire loyalty and engagement from your customers, but only if it has quality and if it’s designed in accordance with your customers’ preferences. Also, creating a content marketing strategy requires the right approach, so that it can have the best results. Here are a few content marketing strategy essentials.
1. Do your research
Developing good content that your audience will like takes time and effort. However, you can’t simply create content and hope it will be well-received by your audience. You must back up your content creation with a lot of extensive research. For instance, you must determine who your target audiences are, if you haven’t done so by now. In addition, you must know your audience well, such as what are their preferences when it comes to consuming content. Do they prefer long and detailed articles over short summaries, will they enjoy visual elements, such as videos and images?
RELATED POST: TOP 8 CONTENT MARKETING TRENDS IN 2017
What’s more, do they want to be entertained with content or informed about a topic or news? The more you know about your audience, the better you’ll tailor your content to them. Moreover, you must conduct a competitive analysis to determine what your main competitors do with their content marketing and how their customers are consuming the content. This will give you insight into any gaps you can fill, in order to gain a competitive advantage.
2. Focus on delivering value
Content marketing has a purpose of providing value to your customers and not to help you make sales. Improving customer engagement later leads to sales, but if you include promotions and offers in content marketing, it may not be received well by your audience. Instead, focus on delivering value first. For instance, do your customers have any specific problems, issues or perhaps questions they find difficult to answer? If so, provide solutions and answers through your content.
ALSO READ: PERSONAL BRAND MARKETING THROUGH A BLOG
If you have difficulties managing on your own, you can always consult with a copywriter from Sydney that can help you create unique content for such purposes. Also, is there a topic your audience is particularly interested in and wants to know more about it? Then make sure you educate them and inform them. Good content is a product video that describes all product features in detail or an infographic that solves a specific problem. That kind of content helps your audience and gives them value. In return, your customers become more engaged and more willing to do business with you.
3. Develop a plan
Every content marketing strategy requires a good plan. Content can be very effective and beneficial to your business, but only if you use it the right way. For example, what do you aim to accomplish with your content marketing strategy? Do you want to attract new leads, boost engagement with existing customers, promote sales, boost your marketing efforts and so on? Each of these aspects requires a specific approach and content creation, as well as a delivery tactic.
In addition, you can’t publish your content aimlessly. You must determine how, when and where to publish content, so that it will have the most impact and actually help you achieve goals you’ve set. Also, identify what will influence your customers the most and how they will benefit from your content. What’s more, decide where your content publishing will have the biggest impact, like social media, your own blog, website or email.
4. Endorse your content marketing
Once your content is ready to be published, you must ensure that it reaches your audience effectively. You can choose to promote content on social media, email, your website or your blog, but one of the most efficient ways to further endorse your content marketing is to leverage influencers in your industry.
Influencers, as their name suggests, are important figures who have influence over their followers. In other words, whatever the influencers are promoting, their audience is most likely to approve. This can be a great boost for your content marketing. If you manage to secure the support of an influencer on social media, you can have them promoting your content. This doesn’t only mean that your content will be well-received by the general audience, but your own credibility will improve as well.
Developing a good content marketing strategy is never easy. You must take your audience’s preferences into consideration when developing content and you must plan out the right approach for your strategy. If you put some effort into it, your content marketing strategy will drive the desired results and have a positive impact on both your business goals and your customers.
My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing.