Latest in: Marketing

  • Offline and Online Marketing Strategies for Startups

    Starting up a business is an enormous endeavour that takes a lot of time, effort and grit. There will be inevitable obstacles and challenges along the way so without a structured approach and carefully planned strategies, most startups fail within the first year. Preparation The first step is preparation...
  • Why You Should Use PPC for Your Startup Marketing

    An acronym for “Pay Per Click,” PPC is one of the best advertising strategies and a lead generation tool that comes with the great potential to get targeted leads for a website. Whether you run a start-up or a large scale business, PPC is an effective marketing tactic that...
  • Marketing – Customer’s Point Of View

    The cost of the product and its value are not the same things. But defining the difference between the two can be a problem, mostly because the answer depends on who you are asking? For the company the difference is profit, but for the consumers, it’s the whole reason...
  • Learn Why SEO Can Be Crucial To Your Online Business

    Having an online presence impacts the success of your business and search engine optimization (SEO) plays a very important role in it, reaching its potential. If you’ve considered investing into SEO, then by all means do. Just take into consideration that internet success can’t be won overnight, and it...
  • The Mighty Key Stroke. How it Can Increase Your Visitors, SEO Rankings, and Sales

    Whether you are a Fortune 500 company, a sole-entrepreneur, or a small start-up, your business can get profound results from publishing prevalent material online. When it’s something people want to read, published content can lead to improved PR (Public Relations) traction, substantially raised SEO (Search Engine Optimization) rankings, and...
  • The Top 8 B2B Customer Marketing Trends in 2017

    Customer marketing, as defined by Influitive, is a set of activities that “are designed to drive attention, loyalty, advocacy, growth and community participation for current customers.” Because of the advent of new digital platforms over the past decade, the way people interact with each other has reached new heights,...
  • 12 Marketing Ideas for Your Startup Travel Agency

    Travel Marketing takes time and strategy. If you’re not satisfied with you’re finding it hard to compete online, or you’re not satisfied with your search ranking, conversion rate or ROI then it’s time to take it all back to basics. Start with the foundations… 1. First, understand your customer...
  • Top 10 Creative marketing ideas for Restaurant

    Restaurant marketing ideas are as many as there are stars in the sky. What you need to focus on is your areas of strength and areas where you can do better. When you own or manage a restaurant, you undoubtedly require being a multitasking person. Though, your purpose is...
  • Top 10 Influencer Marketing Platforms To Amplify Your Campaigns

    Finding the right people to work with, monitoring campaigns, measuring success (or failure)—these are all important tasks. But that doesn’t mean they have to make big demands on your time. That’s what software is for. In the same way that accounting tools save you time in counting your money,...