Latest in: Marketing

  • Personal Brand Marketing Through a Blog

    Why is branding so important? When you walk down the aisle looking for soda, there are probably at least 20 types, even in a small store. But you only recognize a few. Branding is what makes you remember logos, names, and businesses. On top of it, you associate certain...
  • 7 Must-Know Tips for Writing B2B Marketing Content

    Content marketing is the marketing tool of the century, and it’s infiltrated every aspect of our lives, whether you’re reading articles on your phone on the way to work or perusing blog posts at home. However, this all refers to customer-based content, so what happens if you want to...
  • Digital Marketing Vs. Traditional Marketing: Which One Is More Efficient?

    Every business has the same goal – to develop and grow. Reaching new clients and retaining the existing ones is not a simple task. The advertising methods are changing, so you should do your best and try to keep up with new trends. Everyone is trying to keep up...
  • Advantages and Disadvantages of Digital and Traditional Marketing

    As digital marketing continues to thrive, more and more people are wondering if the days of traditional marketing are numbered. There’s no debate about which method is more popular, but does that mean that we no longer need to use the old, proven methods? People tend to quickly abandon...
  • Top 4 Marketing Mistakes SMBs Should Avoid

    While it is obvious that marketing is absolutely necessary for success in the business world, pulling off a successful campaign is definitely not an easy task. This is because people are confident that they can conduct a marketing campaign without any previous experience or training in the field, causing...
  • Offline and Online Marketing Strategies for Startups

    Starting up a business is an enormous endeavour that takes a lot of time, effort and grit. There will be inevitable obstacles and challenges along the way so without a structured approach and carefully planned strategies, most startups fail within the first year. Preparation The first step is preparation...
  • The Essentials of Saving Money by Marketing

    A big conglomerate can spend a hefty sum on an impressive commercial and an appealing slogan followed by a ubiquitous logo. But what about the “small fries”, the companies that are struggling to rise out of the sea of mediocrity? Every business, no matter how big it is now,...
  • 7 Effective Online Marketing Strategies for Construction Businesses

    New marketing tactics and techniques have been introduced to the construction industry since online marketing really started being effective. Online marketing has allowed for several industries to engage and reach their targeted audiences more successfully and effectively. While the construction industry is known to lag behind in the way...
  • Why You Should Use PPC for Your Startup Marketing

    An acronym for “Pay Per Click,” PPC is one of the best advertising strategies and a lead generation tool that comes with the great potential to get targeted leads for a website. Whether you run a start-up or a large scale business, PPC is an effective marketing tactic that...