What Is The Campaign Registry and Why It Matters for Your Business

People who have a business that involves sending SMS surely know about the Campaign registry. Many business owners feel confused about it. They feel confused due to a lack of proper information about it. Many businessmen want to understand terms like TCR registration, and sms campaign registry, etc.

In this guide, we are going to talk about the campaign registry. We will also answer your question, “What is 10DLC?” As a business person, you should know all about it. You should have an understanding of how it affects your business.

What Is The Campaign Registry?

The Campaign Registry (TCR) is a centralized system. It is created to register and monitor SMS messaging campaigns. It monitors messaging campaigns that are using 10DLC numbers in the United States.

In simple words, it is a database. Businesses register their SMS campaigns in this database. They have to do this before they start sending messages to their clients.

The main purpose is to reduce scam and spam messages. When TCR did not exist, phone numbers were misused for spam. Many companies spammed people with messages. It made people lose trust in the SMS business. The campaign registry was made to solve this issue.

Why Was The Campaign Registry Introduced?

It was introduced because mobile companies wanted to control the messaging thing. There are many reasons that are mentioned here:

• To reduce spam and fraud.
• To protect people who use mobiles.
• To improve messaging
• To identify genuine businesses

What Is 10DLC?

To understand TCR registration, it is important to understand what 10DLC is. It is a 10-digit code. It is the number that is used by businesses. This number is used to send SMS messages to customers. 10-digit long numbers were used by normal people for communication. But now, these numbers are used by businesses.

Businesses or companies use 10 DLC to send marketing messages to customers. It is also used to send reminder messages and notifications. These numbers are also used to send OTPs and codes for verification.

What Is an SMS Campaign Registry?

The SMS campaign registry is another way to describe the Campaign Registry system. It is a database that stores information about businesses. It also stores details like the identity of the brand and the purpose of the SMS campaign. It has the content of a sample message.

When you are registered for an SMS campaign, carriers can know the following information:

• Who is sending SMS messages and to whom
• What kind of messages are being sent
• What is the reason behind sending messages

They get all this information. It helps in improving trust and messaging.

Who Needs TCR Registration?

In this section, you will know who needs TCR registration. You need it if:

• You have to send SMS messages to numbers in the U.S.
• You use local 10-digit phone numbers
• You send messages in bulk
• You send messages for marketing and reminders

It is needed by

• Small businesses
• Startups
• E-commerce brands
• Healthcare providers
• Real estate companies
• Financial services
• SaaS companies
• Educational institutions

If you send messages in bulk, you need it.

What Happens If You Don’t Register?

You may face issues if you do not do TCR registration. You can face these issues:

• Your messages may get blocked.
• Low delivery rates of messages.
• You may also get fined and have to pay money.
• Your services may be suspended.

Many businesses notice that their messages are not getting delivered. When they try to find the root cause, they find that they skipped the registration. As they didn’t register for TCR, their messaging services got blocked.

Doing the registration is not an option. It is very much needed. You have to do it if you are sending messages to customers. If you do not do it, then you will face issues.

How The Campaign Registry Works

Step 1: Brand Registration

The first step is registration of the brand. You have to get things like a legal name for your business. Get a business address and tax ID. You also need to get the URL of the website.

Brand registration is an important step. It helps in verifying that your brand is genuine.

Step 2: Campaign Registration

Next, you have to do SMS campaign registration. It means you have to get a campaign name. It also includes the content of sample messages and instructions. It is an important part of the SMS Campaign registry.

Step 3: Carrier Review

When you submit the information, mobile carriers go through it. They check for things like transparency and consent. They also check if there is any spam risk.

They approve it after they check all the information. It takes time to get approval from them. The time depends on your profile. It may take a few hours to a few days.

Step 4: Messaging Goes Live

You are allowed to send messages after you get approval. Once you get the approval, you can message at a better delivery rate.

Different Types of SMS Campaigns

1. Marketing Campaigns

This campaign includes sending messages related to promotions. Offer and discount-related messages come in this campaign.

2. Transactional Campaigns

It includes confirmation of order messages. Other types of messages are payment alerts. Updates regarding the shipping of orders are a part of this campaign.

3. OTP / Authentication Campaigns

In this campaign, login and OTP messages exist. Messages to reset passwords are also a part of this campaign.

4. Account Notifications

It includes messages related to the account and its activity. Service updates also come under this campaign.

You need to choose the correct type of campaign. It is an important part of TCR registration.

Why TCR Registration Improves Message Delivery

Many businesses think that registration is complicated. It is not true. It is not extra work. The truth is, TCR registration helps businesses a lot.

There are many benefits:

• Messages get delivered at a high delivery rate
• Good reputation of the sender
• Improved trust with customers
• No or fewer complaints of spam

When you register, your messages are not treated as spam messages. You build trust with customers. You are known as a reputed sender.

How Long Does the Registration Take?

The registration approval takes time. The registration of the brand takes 1-3 days. The approval of the campaign takes a few hours to a few days. The approval time depends on your profile and the information you submitted.

Conclusion

The Campaign Registry is an important part of SMS communication. Businesses should understand what is the campaign registry is if they send messages to people. TCR registration is necessary. Businesses that do not do the registration face issues with messaging services.

There are many benefits of the SMS campaign registry. It helps to create a safe environment. It increases the trust among customers. You should go for it to protect your brand. You will have a good relationship with your customers.