It doesn’t matter what type of business you have, it’s time to start an Instagram account for it. However, if you’re not familiar with Instagram marketing for business, you may not know what to do. Luckily, our marketing team has got you covered with these 5 essential tips.
Tips For Starting Instagram Marketing:
1. Know Your Audience
One of the most important things you need to do when you are getting into any kind of marketing is to know your audience. You need to know who you are targeting. Knowing your audience will help you figure out the type of content they want from you. You want to know why they follow you. Figure out your audience and you can craft optimized content to get them to buy from you and become loyal brand enthusiasts for your business.
Learning About Your Audience:
– Instagram Insights
One of the best ways to learn about your audience is by leveraging the tools Instagram supplies you with. Instagram Insights can be a great tool to use to get more information about the people who follow and interact with your account. These insights can include critical information like:
- Impressions: How often your content was viewed
- Reach: The total number of unique Instagram accounts that viewed your content
- Clicks: The number of clicks the link in your profile has generated
- Activity: How much time do your followers spend on Instagram every day
- Views: How many views your video has generated
- Likes: How many likes your video has created – to aid this you can buy Instagram likes fast from Social Plus for an effective way to boost your profile.
- Saves: How many Instagram accounts have saved a piece of content you’ve made
The Insights also includes various demographic information that you can use to determine who they are. It gives you information like their age, location, and even their gender.
2. Communicate With Them
One of the key things you need to do is to engage with your audience. You don’t want to spam them with posts. You don’t want to talk “at” them but rather “to” them. Try to develop a two-way street when it comes to communicating with your audience. You can do this in various ways including:
Sharing their posts: You want to try to share your follower’s posts on occasion. This can help show that you care about your audience.
Hosting Contests
You want to ask for engagement by giving them something in return. You can’t expect people to interact with your content unless you ask for it. By incentivizing them with a prize, you can make it a lot easier to get them to share your content and engage with it. You can do this in a lot of different ways. Some of the more effective ways are by asking for a repost, asking them to share a story, or even asking for feedback. You can organize these contests by using a unique hashtag.
3. Use Relevant Hashtags
You don’t want to spam hashtags in every post. Rather, you want to use them strategically. Try to use relevant hashtags when you are posting things. You can do this to make your content easier to find. It will also help you get more people to your content. There are rules to follow. Here are some important rules for using hashtags:
Don’t Go Overboard: The last thing you want to do is stack a bunch of hashtags onto your posts that aren’t relevant. This isn’t going to help your post reach more people. It’s only going to decrease engagement.
Don’t Use Overused Tags: Avoid using any tags that have been overdone. These tags aren’t useful for driving traffic to your posts.
Don’t Spam: You don’t want to use spammy hashtags to try to get more people to your posts. It’s going to do the opposite as the algorithm will punish you.
4. Knowing When To Post
There is an art to knowing when to post. Research shows that the best time to upload content to Instagram for maximum engagement on average is anywhere from 7 to 9 at night. However, this isn’t something that you should take and run with. Instead, you want to figure out what works best with your audience. Every audience is different. Your best time to post may be completely different than the average. You won’t know until you test it yourself. You can track your engagement and views to figure out when you should be posting the majority of your content. Here are some good tips to follow:
Post After Work: Posting during work hours is going to get you less engagement and views.
Try to aim to post on the weekends especially if you are marketing to consumers.
5. Add a Call To Action
You need to have a Call To Action (CTA) on all of your posts. This is essential for every aspect of marketing. It’s the best way to get the response you want from your marketing. This is something that tells the person what you want from them. Do you want them to visit your site? Do you want them to visit your brick-and-mortar location? Do you want them to buy something? They won’t know unless you tell them. Here are a few examples of good CTA’s for Instagram:
Check Out The Link In The Bio: It tells the person to click the link in the bio to learn more.
Like or Comment: You can ask people to either like or comment on your posts to boost engagement.
Promo Codes: This is a good one because you can use unique promo codes to track your Instagram traffic and campaigns.
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