We all know how important videos are in the world we’re living in right now. Videos have slowly become the prime source of entertainment to many of us over the decades. Now when you open social media platforms in-between breaks or after a long tiring day of work, you probably find yourself searching for engaging videos to spend some quality time with.
Have you ever wondered what makes videos stand out from other types of content? You may have also noticed that not every video works well. The only videos that attract you are good quality footage, suitable music, great graphics, and an engaging voiceover.
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Having a good voiceover is almost as important as the video itself because it can make or break the video. The main intention behind creating a voiceover is to set the tone of the video right to the viewers.
Indeed, writing a voiceover script isn’t something one can master in one go. It takes time to master the art of writing voiceover scripts because one needs to have a creative mind and understand what viewers would find engaging.
But if you keep a few simple tips in mind, writing voiceover scripts for videos will no longer be as hard as you imagine. Here are some tips that will help you write voiceover scripts with ease.
Have a Clear Message
Since the attention span of audiences is slowly getting short with time, you must write the script with the motive to spread one clear message to the audiences before they get bored and click another video.
Therefore, make sure that each word you write connects to the main message you are trying to convey through the video. Coming up with new ideas in the middle of the script will only clutter the point you are trying to make.
Always Write as You Speak
A voiceover script is created to connect with the audience. Therefore, it is wise to adopt an informal and conversational writing style.
While writing, try saying the exact sentence first to see how it sounds. This will make the job easier for both you and the voiceover artist for the video.
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Set the Right Tone
The tone of the voiceover script plays a huge role because it determines the target audience. So, before you write your heart out, think about your target audience and what kind of words they would like to hear.
For example, if the video is aimed at a teenager, the tone should be very different from the video aimed at mature individuals. So, choose the idioms and internet slang wisely based on the audience you are trying to attract.
Make it Easy to Say
Your voiceover script should be simple so the artist can read it aloud without raising eyebrows. The best way to ensure that is to read the script as you write and alter the phrases where you stumble.
Avoid using difficult words and too wordy phrases that might make the viewer pause and check the dictionary to understand what the artist is implying.
In simple words, the viewer shouldn’t be forced to focus on the video. You can also use voice generators to check how the script sounds before you come up with the final draft.
Use Only One Voice
Be consistent in whatever person you write – if you start the video with a first-person perspective, make sure to keep that throughout. If you keep jumping from one to another, you’ll be very likely to confuse the audience’s mind.
This can be hard to keep in mind while you are writing out the script. A great tip is to soundcheck the script using voice generators to highlight the mistakes.
It has been noticed that videos with active voice keep the viewers more engaged than the rest because when passive voice is used, the subject is not performing any action.
Using direct voice in videos will help you connect with the audience on a deeper level. So, make sure to use direct voice in videos as much as you can.
Use Silence Effectively
So many creators remove pauses and breaths from recordings thinking that it will make the video shorter and more defined. It’s not always a good idea because it makes the artist sound unnatural. You can put so much depth into a video with silence and pauses.
Well-timed pauses in videos help you emphasize a topic. By pausing in between, you give time to the viewer to articulate all the things they just heard.
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End with a Call-To-Action
If the motive behind making a video is to make the audience take some actions afterward, the best way to achieve that is to remind them about that when your video comes to an end.
Make the most of the last few seconds of your video with call-to-action buttons. While concluding the script, write two to three sentences to remind them to click on a certain website, email, etc., to make the video fruitful.
Writing top-notch voiceover scripts isn’t something one can master overnight. But if you keep the aforementioned tips in mind and draft your scripts accordingly, you will surely come up with something useful.
You will no longer feel the need to hire a professional copywriter for your videos if you consistently practice writing voiceover scripts.