Prospect online window shoppers will convert into paying consumers once they reach the checkout page of your website. If you are serious about making it easier for your customers to pay and increasing sales for your business, you will want to have full control over the entire checkout process. It is simple to include PayPal option to any website and then call it a day; however, if you are serious about these things, you will want to have full control on ideal checkout process.
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Therefore, a committed e-commerce business should check multiple payment options that you can consider because there is a wide variety of online payment methods for small businesses that enable customers to pay their invoices online, in the manner that is most convenient for them. This is because there are many online payment methods for small businesses. Small companies may benefit from attracting new customers and receiving money from their current customers more quickly if they accept a variety of payment options, including those that are processed online.
1. Give Customers Multiple Options for Making Payments
It is not required, nor is it realistic, to provide every conceivable mode of payment that is accessible. You will want to check people who make up ideal target audience to determine which means of payment they use.
The vast majority of individuals who go to your website might then become customers of your business. For instance, allowing direct bank transfers and payments from all major credit cards would be a nice combo to support. In the end, everything is determined by the clientele to whom you are catering.
- Stripe is a platform for accepting payments made via e-commerce that enables companies to take payments directly from their websites.
- The term “PayPal” refers to an online payment service that, for a charge, allows merchants to accept different credit & debit card payments made by customers.
- Square is a service that enables small companies to take credit card transactions, from customers anywhere in the world by providing a card reader that is compatible with mobile devices and apps.
- Amazon Payments is a service that provides online payment solutions that may be immediately integrated into the websites of small businesses.
- Using Apple Pay, small companies can use their existing Apple products (phones, tablets, and PCs) as point of sale system.
2. Take Payments By Using Mobile Devices
Taking mobile payments may be an excellent option for businesses operating outside of an office environment and wish to collect payments on-site. Examples of these types of businesses are construction firms and landscaping organizations. Companies must purchase a mobile card reader to take mobile payments. Because card readers may function with a mobile app to enable the processing of credit&debit card payments through a smartphone at any location. These readers can either be plugged into the phone or connected to it over Bluetooth.
3. Enable Click-To-Pay Email Billing
If your company uses a cloud-based accounting system, your customers will be able to quickly and conveniently make payments by just clicking a link in their email to read and pay the invoice. This will be possible if you enable click-to-play email billing. Streamlining the payment process by giving customers the option to pay with just a few simple clicks will make it easier for you to be paid for your services more quickly.
4. Give Customers the Options for Automatic Bill Payments
If you prepare the mechanism to take payments online through credit or debit card, you can make it even simpler for your customers to pay you by giving them the option to set up automatic bill payments. Customers can plan continuous monthly or weekly invoice payments via the use of automated bill payments. This ensures that they deliver money automatically and regularly. Your customers won’t have to put in any extra effort to give you payment, and you’ll get the money much more quickly.
5. Make It Possible to Make Payments Without Having an Account
If we’re being honest, do we need another login and password to remember? And why on earth would anybody want to erect such a barrier preventing customers from making a payment?
It was also said that many consumers are confused why they need to sign up before purchasing a product, whereas traditional retailers do not demand customers to have an account to purchase. Another drawback is that it extends the time it takes for consumers to complete the payment process, since it adds extra forms for them to fill out.
6. Don’t Direct Customers to Other Sites
You’ve put in a lot of effort to persuade visitors to visit your website; refrain from sending them elsewhere. Why would you direct them to a different page to make the payment? Using a provider like PayPal, which drives customers away from your website and to a separate checkout page, has this significant drawback as its primary disadvantage. Instead, use a payment processor that enables seamless integration of PayPal transactions on the same page as other payment options.
Customers may wind up having the impression that they are handing over money to different company than initial seller, since you don’t control the layout of checkout page.
Don’t keep possible customers wondering about what the next step is going to be!
Make it very apparent to customers that they may “Continue to checkout” or “Continue Shopping” after they have added an item to their shopping cart. The key is being clear and avoid leaving any room for interpretation with calls to action such as “Continue,