Nowadays, business management evolved and involves taking advantage of the digital world to promote services and manage day-to-day operations. Plumbing companies are struggling because of their reliance on old school marketing and management methods.
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The good news is that there is always a demand for commercial plumbing services. Revenues keep growing as new homes are being built. This practically means that you need to position the plumbing company for growth starting from 2021 and brainstorm different advertising ideas for plumbers and choose the best one. In order to do this, let’s think about some very important tips you have to be aware.
Use The Best Marketing Channels
Before IoT (internet of things), all plumbing companies relied on radio ads, billboards, newspapers, direct mail, and the phone book. This is what was used to reach potential customers. Nowadays, plumbing business owners have to navigate many different digital platforms. Unfortunately, this leads to a lot of guesswork.
What is very important for every single plumbing company out there, for the one that you call to buy hot water Canberra services to the one you contact to fix your leaky toilet, is to use the most effective marketing channel. This is only possible by trying different strategies and analyzing ROI.
Teach Plumbers To Sell Services
It is quite common to see plumbing companies employ very good plumbers and still lose money. Know-how is not enough in the modern world. Techs have to be better when it comes to sales techniques.
Plumbing techs have to be taught how to combine the knowledge they have with software solutions. Also, they need to learn how to use ticket systems and other common online customer service tools because instant communication is highly appreciated by online shoppers.
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Use CSR Staff To Increase Sales
Believe it or not, most customer service representatives working for plumbing companies do not make a good first impression when they handle calls. Commercial plumbing clients and homeowners always expect stellar customer service.
The best way to improve the work of CSRs is to utilize operational software. This can detect customer name, phone number, address, profile, job history (with the plumbing company), and so much more. Call recording is included, and the CSR receives prompts that can be used to turn phone calls into actual sales.
Streamline Plumbing Communications
Mobile workers will make up 60% of the entire workforce in the US by 2024. This means that it is vital to streamline plumbing communications. You can connect with the entire plumbing team with the use of social media and text messaging. Also, there are countless software solutions available to streamline communication, even for huge teams of workers.
Timely and clear communication always improves customer satisfaction. It also shows that the plumbing company wants to help customers to save time and money.
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Final Thoughts
As you can see, one of the biggest business management tips you can ever receive when you own a plumbing business is to invest in tools that increase customer satisfaction while you take advantage of the online world. You have to adapt to the new trends in the industry because customers always need the best possible services.
