Logos are images that represent your business. Logos have the ability to create lasting impressions on the minds of your prospects and customers. Companies invest a huge amount of money in creating a logo for their business. But for most of the startups and small businesses, investing on a logo is the last thing that will cross their mind. Logos have their own potential in creating an impact. Discover here the characteristics of a good logo.
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Start from the basics and keep it simple
Most people while designing their logo tend to overlook the fundamentals of their company. This wouldn’t bring in the required audience. So, always create a logo with company’s primary objectives and business goals in mind. Do some research and decide whether to go with a traditional logo or an abstract one.
Most of the successful companies have pretty basic logos. They use limited colours and simple shapes in designing their logo. A complex logo takes time in getting identified. So, for the logo to be easily remembered and identified by people, it would be best if it is kept simple. We at top logo designer Houston believe that nothing beats simplicity.
Stay Unique and relevant
Everyone wants their logo to be unique. With so many brands out there, the only thing that differentiates your business with the rest is the logo. The logo should make people identify with your business. Try being creative and create a logo that is unique and which does not miss on clarity. The logo may not be completely original. It just needs to be unique compared to your fellow competitor. Make sure that your logo stays relevant to the business you operate. Use proper fonts for your logo. They should be readable by the customer. Also, choose the right colours for your logo. Colours add meaning to everything and make customers associate that particular brand to that colour. So, ensure that you use the right colour sequence that can be easily memorised.
While there are so many companies out there, competing for customer’s attention, you need to work on giving your customers a recallable mark. They should be able to remember your logo after taking a glance at your product. So, it is always better to keep them simple as simplicity aids in recognition.
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Focus on your advantages and scalability
Try focusing on the advantages of your business while creating the logo. If speed delivery is the dominant trait of your business, then focus on making logos with objects that signify speed and reliable delivery.
Create an icon that can be scalable effectively. The logo that you design will appear on social media and as favicons where their size is small. The same logo will appear on billboards, vehicles where its size is large. So, work on making a logo that works effectively when it is both smaller and larger.
A good logo design should work effectively in any kind of situation. This means that the logo is easily discoverable and recognisable and looks best without being bothered about the size and colour of the material it is placed on. A simple way to achieve this is by having configuration of lockups. For example, if a business name is of multiple words, you can have two variants where one is a full name on a single line of text and the other one being stacked. In the same way, it is best to have two logos, one for lighter backgrounds and the other for darker backgrounds.
Any person looking at the logo should be able to tell the company’s name. If not then you should focus on reworking on your logo. The letters in the logo should be clearly visible and should not be styled to the point where it becomes difficult to read. If you have created the logo and are unsure about its legibility, ask others for their opinion. If they too find it confusing, then it is best to re-work on your logo.
Successful logos are one that are well executed to perfection. The alignment, colours, font, shapes everything will be perfect. There are some logos that have great potential in them but end up as a disaster when everything is put together. This makes the design look and feel unprofessional. This includes problems with fonts or colours. The letters might not be visible due to too much experimentation by the designer. The colours used might be of poor combination or there must be usage of too many colours. All of these errors put down your logo making it look so unprofessional and unfit for use. So, aim for a flawless logo even though it is simple.
Start exploring your options
It is always better to have some options handy when it is time to pick a logo for your business. If you are investing in a professional design firm, make sure that you enquire well about their work before investing. Look for their past experience and invest only when they have good reviews. Always go with a firm that would provide alterations if necessary. Typically, a designer firm will charge for providing alternative logos. Do your bit of research about the firm and invest wisely.
Great logos aren’t created overnight. They are the result of tremendous hard work and experimentation. So, go an extra mile and invest in the best logo for your business.
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Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Logo Designer Florida, Lifestyle Design, Branding Firm, Exhibition design etc..