Business cards are the most overlooked marketing asset. The amount of effort and resources you invest in making modern business cards would reciprocate in terms of profit.
Designing an engaging card is not an easy task. Business people need an appealing and attractive card to impress their potential clients.
The problem is business owners do not know how to design a good one. There are a few tricks that remain as secrets.
1. Choose Colors Which Mean Something
Colors, which are so apparent to the naked eye, are often the most neglected. Using bright colors can increase your business ten folds.
You can choose distinct colors that best suit the products which you are trying to sell. Warm and bright colors radiate energy.
Dark colors give out a masculine feel, whereas pin radiates femininity. Each color in the world means something, and it is your job to choose what best suits your business.
2. A Pleasing Texture Always Helps
There is no way you can design a modern business card with the same old textures. Textures play an essential role in the conversion rate.
Color pleases the eye, but the texture of the card engages multiple senses. There are various options for you to play around with.
3. Try Out Different Shapes
One significant advantage of transparent business cards is that there are no limitations when it comes to its shape.
To create a long-lasting first impression, you have to let down the classic rectangular design. It is time for you to get creative.
If you pay the right money, you can design your card to look like anything you want. It is wise to invest in 3D cards, which are still not common in circulation.
4. Never Overload Your Card With Information
While designing a modern business card, you must never fill the entire card with information. You must also pay extra attention in terms of layout.
A good website has a lot of white spaces that allow information to breathe. The same applies to your business card.
If you go through your design carefully, you might realize that it doesn’t need all that information.
5. Seek Professional Help
You must have someone who knows how to put all the right information together as one.
It is a huge plus if your designer knows professional and business aspects. When you hire someone, do not forget to look at their portfolio.
It doesn’t matter if your designer has several years of expertise if his designs are usual.
The purpose of a business card is not just to introduce you to a person. Investing in a modern business card can completely alter the trajectory of your profit curve.
It also helps bring out the creative person inside of you. It sends a subliminal message to the receiver that you are a professional who knows his way around the business.