In today’s digital landscape, it is more important than ever before to establish an online presence. But aside from maintaining a number of social media channels, you must also ensure you are visible in SEO rankings relating to your niche. This can have a positive impact on the growth of your business going forward. Continue reading to find out what you should know about SEO as an entrepreneur.
Related Post: Benefits of Using SEO for Your Business
1. It is a long-term process
When it comes to SEO, there is no such thing as instant results. If you have optimized your website, it can take between four to six months for your efforts to come to fruition. Whether you are a first-time business owner or an established entrepreneur, accepting that SEO is a long-term process can end up maximizing your outcome. SEO tends to improve over time. By implementing a consistent SEO campaign, you will achieve the desired results in the long run. When this day comes, however, you must remember not to abandon your efforts altogether. Your competitors will take notice and stop at nothing to take your place.
2. Mobile optimization is key
With more consumers than ever before browsing the web whenever or wherever they may be, mobile optimisation is no longer an option but a necessity in order to stay afloat. By failing to establish a mobile friendly version of your website, you are not only limiting your customers but limiting your potential profits. With Google now ranking websites based on whether or not a mobile version exists, a mobile presence is key in today’s overcrowded market. It can also allow you to stand out from the crowd and stay ahead of the curve. If you don’t know where to begin, try working with a leading web designer to optimise your website for mobile users or design a separate app that is compatible with smartphones, tablets, and smart devices.
3. Know your audience
Regardless of whether or not you are looking to improve your SEO ranking, you should get to know your audience on a personal level. By doing so, you can find out not only who is interested in purchasing your goods and services but what they are looking for in future product launches. Whilst your intended target audience may be accurate, getting to know your loyal customer base can end up uncovering additional information such as how to drive traffic, how to retain existing customers, and how to infiltrate new market segments. SEO reporting, for example, is the process of proving your SEO efforts have been successful. By getting to know your audience on a personal level, you can determine how consumers discovered your brand and whether or not they are likely to remain long-term customers.
4. Curate high-quality content
When it comes to SEO, content is king. When SEO was in its infancy, the quality of content was questionable and high-quality content didn’t tend to occupy greater rankings on search engine results pages. During this time, Google also prioritised websites that were crammed with keywords but faltered when it came to producing high-quality content. As a result, genuine websites got lost in the digital divide and struggled to cut through the countless, often empty, articles littering the cybersphere. A number of websites even included nothing but keywords in an attempt to retain their spot at the top of the pile. Over the years, updates to Google’s algorithm have made it possible for high-quality content to rank highly in search engine results pages. If you are struggling to improve your SEO rankings, there are a number of things you can do. For example, how-to guides, blog posts, listicles, infographics, and video-based content tends to perform relatively well online as well as on social media.
5. Establish keywords
Whilst the days of cramming your website with keywords in an attempt to outsmart SEO may be over, they can still help. You must, however, run your keywords through a keyword planner to ensure the ones you intend to use are likely to drive traffic to your website and boost sales. Before making an informed decision, it may benefit you to consider the relevance of each keyword in relation to your intended target audience. Narrow or niche searches, for example, tend to limit traffic to your website and have little impact on SEO in the long run. This can, however, be offset by the accuracy of the search in relation to the goods and services you have to offer. A generic topic, such as walking boots, is likely to command the most market share and competition. By searching for women’s walking boots for hillwalking, in particular, shoppers can familiarise themselves with the exact product you intend to promote.
As an entrepreneur, there are a number of things you must know about SEO. For example, it is a long-term process, mobile optimisation is key, get to know your audience, curate high-quality content, and establish keywords.