Categories: Marketing

Tips for Sound Video Marketing

Have you ever wondered how simple businesses turn into million-dollar ventures? What tricks do marketers use? How do they attract so many target audiences? Do they cast a spell, or follow a secret formula? According to skilled marketers, there are few tricks for enjoying an edge in the market. Video marketing plays an integral role in attracting more traffic. It helps in keeping customers excited about the brand. It also aids in sharing crucial details about products and services with potential customers. To make the most out of sound video marketing, you need to build content with care. Here are a few tips to help you with this.

Engagement Time

First things first, you need to ensure that the videos are timed correctly. They must not be too long, or very short. The video should be of optimal length.

Often, businesses tend to build lengthy videos that last for hours. This is wrong. A potential customer cannot stay connected with your videos for more than 3 minutes. To be more precise, they will be able to concentrate only for 1 to 2 minutes at a stretch. This is why your videos should be less than 2 minutes. Anything more will be “too much for the viewer to appreciate”.

YouTube

Video marketing will be incomplete without YouTube.

YouTube is a mighty repository of videos. It is quite similar to Google. But, YouTube is all about videos, and only videos. The best thing about this social media site is that “everything” is free. From opening an account to posting a video – you don’t need to spend a dime. This is why you need to leverage the benefits of this well-established platform. Host all your business videos on YouTube. Ensure that you have a link to your website in the description. Also, don’t forget to give the video a relevant heading.

Optimization

Video marketing calls for optimization. All your videos need to have optimized content. Regardless of how rich and interactive your videos are – they need to be optimized.

Common tips for video optimization are:

1. Ensure that the video has an appropriate and appealing headline.

2. All your videos need to be tagged with keywords

3. The video should have an attractive thumbnail

These video marketing tips will certainly help in improving user engagement.

Share!

Your final step in video marketing would be the ability to “share”. Without the ability to share videos, they become meaningless. After all, wouldn’t you want the whole world to know your story?

Sameer

Sameer is a writer, entrepreneur and investor. He is passionate about inspiring entrepreneurs and women in business, telling great startup stories, providing readers with actionable insights on startup fundraising, startup marketing and startup non-obviousnesses and generally ranting on things that he thinks should be ranting about all while hoping to impress upon them to bet on themselves (as entrepreneurs) and bet on others (as investors or potential board members or executives or managers) who are really betting on themselves but need the motivation of someone else’s endorsement to get there.

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