Social Media Marketing Strategy for Your Business

  • Snapchat rolls out Groups, letting you chat with up to 16 friends at once

    Snapchat is introducing a new Groups feature today that lets users converse with up to 16 friends at a time. Snapchatters can create a group while initiating a snap or when starting a new chat. You can also start one-to-one chats, called “Quick Chats,” from within a group by...
  • Facebook Ireland has declared “we do not avoid tax

    Its corporate tax bill was €16.53m last year, representing just a tiny percentage (0.002%) of revenues of €7.89bn. This was still significantly larger than its 2014 tax bill of €3.4m Newly-filed accounts showed that revenues were €3bn healthier than in 2014 – a 63% increase – while pre-tax profits...
  • Should Startups Focus on Profitability or Not?

    There are certain topics that even some of the best journalists can’t fully grok. One of them is profitability. I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” I...
  • 10 Budget-Conscious Digital Marketing Strategies

    While startups with mega-valuations and millions of dollars in venture capital may get all the attention, most startups are on much leaner budgets. In 2014, for example, 82 percent of U.S. startups were self-funded. For the majority of these startups, then, drawing up an efficient, cost-effective budget is necessary...
  • 12 Essential Elements of a Social Media Marketing Strategy

    Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will...
  • 5 powerful ideas for global impact from social entrepreneurs

    All of us wish to feel a sense of purpose in our careers and make a meaningful contribution to society, but it can be hard to know where to start. Social entrepreneurs offer a fascinating model. They combine compassion and business acumen to scale solutions that are needed now...
  • What Social Media Marketing Works and What Doesn’t

    SOCIAL MEDIA MARKETING IN SANTA BARBARA It’s disheartening to catch up on new trends in social media marketing only to realize what you thought relevant was merely a fad. You have a Facebook, you post occasionally and you think you know what’s going on. But you don’t. Thankfully, we...
  • 7 Types of marketing strategies in use today

    Marketing is all about understanding the customers’ expectation and providing the optimum solutions in a way that they prefer. Today we are going to discuss some of the most important marketing techniques that you can use in digital era. We will continue discussion of these marketing techniques in this...
  • 6 Things You Should Be Doing to Keep Your Home-Based Business Running Smoothly

    Leaving behind the 9 to 5 and starting a home-based business is a dream for many Americans today. No need for the power tripping boss breathing down your neck, get the pay you deserve, and still manage to have time for your family makes perfect sense. While working at...