Digital Marketing

  • Offline and Online Marketing Strategies for Startups

    Starting up a business is an enormous endeavour that takes a lot of time, effort and grit. There will be inevitable obstacles and challenges along the way so without a structured approach and carefully planned strategies, most startups fail within the first year. Preparation The first step is preparation...
  • 7 Effective Online Marketing Strategies for Construction Businesses

    New marketing tactics and techniques have been introduced to the construction industry since online marketing really started being effective. Online marketing has allowed for several industries to engage and reach their targeted audiences more successfully and effectively. While the construction industry is known to lag behind in the way...
  • Why You Should Use PPC for Your Startup Marketing

    An acronym for “Pay Per Click,” PPC is one of the best advertising strategies and a lead generation tool that comes with the great potential to get targeted leads for a website. Whether you run a start-up or a large scale business, PPC is an effective marketing tactic that...
  • Top 10 Influencer Marketing Platforms To Amplify Your Campaigns

    Finding the right people to work with, monitoring campaigns, measuring success (or failure)—these are all important tasks. But that doesn’t mean they have to make big demands on your time. That’s what software is for. In the same way that accounting tools save you time in counting your money,...