Introduction
Tokinomo is an in-store, interactive brand activation POSM startup; the business has amassed many awards for its innovative advertising solutions for grocery retail. The company has spread its influence worldwide by providing patented robotic solutions for supermarket shelf advertising and POP marketing.
Tokinomo’s innovative automated devices or robots employ sensor technology. To engage a mingling of sounds, motion, and light to give shelf products a life of their own. The shelf products go as far as talking, moving, singing, and even dancing before the amused and impressed shoppers!
The company utilizes a cloud-based platform to perform this feature. Every Tokinomo robotic device is connected through the internet to a cloud-based platform. The latter of which allows for remote management. CPG (Consumer Packaged Goods) brands worldwide have experienced sales increases averaging around 200% after using Tokinomo robotic advertising in-store solutions! These and other factors have contributed to the company’s drastic rise in the in-store marketing industry.
The company was founded by Ionut Vlad and Laurentiu. Before this joint venture, both visionaries had successful careers that helped them gain the expertise for entrepreneurship.
Tokinomo Founders
Ionut Vlad worked at Saatchi & Saatchi in Frankfurt as an art director. During his tenure at the company, he observed a lack of creativity and effectiveness in the in-store strategies of brick-and-mortar shops. This is how Tokinomo came to be.
On the other hand, Laurentiu worked as an event manager for FCB International and Sprint Media Group for 12 years. This position allowed him to gather a massive brand activation experience. The two pooled their expertise to overcome the in-store difficulties they had seen during their professional careers.
The two felt that the retail businesses were employing outdated and dull in-store marketing strategies. Unlike so many other aspects of the global business landscape, they felt that this element had not received the innovation that technology had brought to so many other things.
As a result, they felt that consumer engagement and interest in grocery shelves had been now not as excessive as they might be. This lack of interaction caused the founders to take proactive steps to revitalize the shelves, leading them to reach out to diverse manufacturers with the intention to enhance the general appeal and elegance of their products to ability customers.
Tokinomo Innovative Solutions
Introducing the innovative solutions they had in mind after thoroughly discussing and propagating the problem and meticulously identifying its intricacies, the team was filled with optimism. They firmly believed that their groundbreaking technological advances, designed to address the limitations where present techniques lacked in engaging the human senses to their full potential, were destined for a resounding success. Their confidence stemmed from a deep understanding that these new approaches would bridge the gap, unleashing a wave of transformative possibilities in an uncharted realm of sensory involvement.
Moreover, they firmly believed that regardless of the proliferation of digital shopping platforms in the modern generation, the intrinsic value derived from the tactile engagement and social interaction encountered through the traditional act of bodily venturing out to save will preserve a widespread region in the material of consumer behavior and preferences for the foreseeable future.
And so, the advanced generation applied in virtual advertising and marketing has the potential to be harnessed effectively for transforming conventional in-save shopping stories into similarly delightful and captivating ones. By incorporating digital tools and strategies into physical retail spaces, traders can create interactive and immersive atmospheres, improving customer engagement and satisfaction via innovative and personalized retail experiences.
The Robot at NRF 2022 Retail’s Big Show (at the Innovation Labs)
After these profound epiphanies and realizations, Ionut wholeheartedly immersed himself in the creation of a groundbreaking device intended to captivate consumers through a unique fusion of sensory experiences and narrative engagement. Following months of dedicated effort and tireless innovation, his endeavors reached fruition in the form of a sophisticated sensor-controlled robotic device meticulously designed to cater to a broad spectrum of applications, showcasing Ionut’s unwavering commitment to transforming the way people interact with products on a profound level.
By incorporating cutting-edge sound, light, and movement technologies, the innovative device was able to bring products to life by allowing them to not only talk and sing but also engage in dynamic movements such as dancing and moving, creating an immersive customer experience. This unique approach blends marketing with entertainment, a strategy that the company refers to as experiential marketing or retailtainment.
Tokinom market
Of course, upon the successful introduction of the product to the market, retailers quickly identified the widespread advantages that their corporations could revel in by way of incorporating it into their operations. Witnessing firsthand the high-quality impact on income and customer engagement, shops eagerly embraced the progressive product, leading to an extensive increase in their revenues.
With the employer’s strategic selection to offer its merchandise on an international scale, it efficiently penetrated over 40 international markets, showcasing its capacity to adapt and thrive in diverse business environments. As the business enterprise continues to expand its global attain, the destiny appears promising, with exciting growth opportunities on the horizon.
Furthermore, to remain aggressive with other in-store advertising solutions and efficaciously cater to evolving customer demands, the business enterprise is devoted to enhancing its in-save solutions. This strategic technique now not simplest guarantees that shops derive growing benefits from these solutions but additionally contributes to the corporation’s standard venture of handing over top-notch services that keep tempo with enterprise traits and customer needs.
The company’s customers consist of major consumer goods brands, retailers, and in-store marketing agencies. Many of the top FMCG brands worldwide have started looking up Tokinomo for in-store marketing campaigns. The company has achieved this feat by collaborating with its global partners, introducing its products to local brands and retailers.
Message to your customers and viewers:
“We are revolutionizing the in-store advertising field and constantly improving our technology to be the best solution for FMCG brands and retailers. Collaborating with our local distributors, Tokinomo has helped brands make their products the stars of the aisle, and we are not stopping here. If you want to promote your products innovatively and increase your awareness and sales, Tokinomo is always glad to help.”
