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Tuesday, May 26, 2020
Home Startup This Edtech startup didn't let the students study get locked down

This Edtech startup didn’t let the students study get locked down

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While Many educational firms are struggling hard in finding their foot in the world pandemic situation with their offline spaces being shut and a comprehensive online solution being far from ready, the dependency on the third-party solutions for live classes has increased tremendously. While others may be struggling, But one such IITians and top b school graduates run startup “Edusquare”, a premiere coaching institute in Punjab didn’t feel so and with all of its team on their toes, they were the first ones to provide their students with a comprehensive App-based solution not letting students education suffer. For those who don’t know what Edusquare is?


Edusquare is a premiere online + offline coaching institute based on Ludhiana with 9 branches across the country. they are providing the best in class 360 Deg learning/tutoring platform for competitive examinations such as JEE, NEET, Olympiads, etc for Classes 9th to 12th.
The leadership team behind the vision of the firm includes ex-IITian, ex-MDI alumni with significant experience in education, entrepreneurship, technology firms, R&D as well as Marketing domains. The 6 co-founders are Deepak Goyal, SiviaGoyal, Tejpreet Singh, PiyushChhabra, AnandArora, and ParagArora. The firm is led by Mr. Deepak Goyal, Business Head, ex-IIT Delhi alumni who started Edusquare in 2014; TejpreetSingh, Operations Head, MDI alumni with leadership experience in Reckitt Benckiser and SC Johnson; SiviaGoyal, HR Head, ex-MDI and a savvy HR leader with corporate experience in IT, Pharma; ParagArora, Strategy Lead, ex-IITD and a serial entrepreneur who sold his B2C chat-based platform to Paytm; PiyushChhabra, Offline business alliances, alumni of Rochester having scaled multiple businesses in past and AnandArora, Product Head, ex-IIT R alum with corporate experience in R&D/ Marketing in firms like Unilever and PepsiCo.

Their intended to provide quality education assessable and affordable to all and thus made India’s First 360 brand empowering Local educators.


With over 100 stellar employees that includes the best subject faculties as well as technology/business experts, Edusquare has created a brand with an offline presence in 9 leading centers serving >2000 students across the country and an online solution with an android app that is available under the brand “Edusquare Mentorship App” as a separate product for students across the country.

“They are currently raising a fresh seed round of 5 Million $ for expansion of its current online offering along with the launch of the new tech platform and customer acquisition of Edusquare Plus”. Said Team


Even before the whole world started to struggle and problems like traveling to centers, Teachers offline availability were not rampant, many students of India had been facing similar issues due to remoteness of the places they belong to, facing huge challenges of education not being assessable or too expensive for them to dream about reaching goals of becoming an IItian or a Doctor. Providing a solution, Team Edusquare has been working with Govt. in the states of Punjab and Himachal Pradesh where free education is being imparted by the govt. to meritorious students in Una, Ambotta, Thana Kalan, and Mandi district under the govt. initiatives like “ BetiBachaoBetiPadhao” and “Medhaviyojna”. Students of these remote areas are being trained and coached through our blended model of learning, providing expertise, extensive testing, analysis, doubt solving at their doorstep and they don’t have to travel outside ensuring safety and full utilization of their time.


Innovation in education is a neverending quest, which led us to the Launch of “Edusquare Plus”, bringing in the concept of Social Gamification into this highly competitive preparation area. The premise of Edusquare Plus is tri-fold: first, it provides a basic app with video content and exhaustive test series and analytics at an affordable price to students, second, it provides a personalized mentor product as MENTOR+ where an individual takes accountability of all the learning goals and steers with SMART objectives for students, lastly, there is CLASSROOM+ with an addition of live tutoring for the students. They started providing students with a healthy competitive environment where they could grow and learn holistically.


The new app is recently launched and during COVID19 available for free access of the promotional content and test series with over >3000 downloads till date. We invite all students across the country to download our app “Edusquare Mentorship App” available free of cost during the COVD19 crisis that will help them in their JEE / NEET preparation. Said Team

Even the prices for other products have been significantly reduced in this crisis. Much of the strength in Edusquare is attributed to the quality of content, disciplined approach towards student’s career as well as 24X7 availability of mentors/operations for any query related to coaching/online product. One of the USPs of the testing product at Edusquare is its Use Artificial Intelligence in giving information regarding the Attempt quality of the student, even telling him/ her about if the question attempted was a fluke attempt or otherwise.


With constant evolution in this space, Edusquare looks at bringing the Expertise to the masses, helping Students reach their potential, who have not been able to do so due to lack of opportunity and guidance and help them being a “ Happy Achiever”

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