They say fashion is what the classy do and the intelligent follow. Roposo gives its users the chance to do both by enabling them to share their style stories via blogs, video links, and infographics to inspire a global audience and get inspired as well. More than 3 million users spend an average of 25 minutes per day, with over 1 million daily screen views on Roposo.
Mostly catering to the average age group of 16-33 years, Roposo has emerged as the ultimate style destination and lifestyle social network of India with an array of social influencers, including more than 3600 celebrity stylists, designers and bloggers, and 2,00,000 posts of user generated content a month.
The unique fashion discovery platform employs a proprietary recommendation engine to find the best matches as per a user’s personal preferences. Adding to its immense popularity is the fact that several leading celebrities from the world of cinema and fashion such as Sonakshi Sinha and Jacqueline Fernandez are avid Roposo users, a testimony to the quality and relevancy of the content on the platform. The platform is extremely popular even with men, and enjoys a men: women ratio of 0.5:2.5 million.
Founded in July 2014, Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank.
The trio first incepted the gifting platform Giveter, and it was while working on Giveter that they realized how much time fashionistas spend on browsing through the products and checking out the trends of their choice online. This led to the idea of incepting a curated network for fashion lovers. This thought germinated into Roposo’s inception, which was followed by the launch of its app in April 2015.
Repose has raised a total funding of $21 million till date from top investors in the country, including Tiger Global, India Quotient and Bertelsmann. Owing to its exceptional user experience and The latest features to engage with the audience such as chat-to-buy, video stories, and the quirky stickers modeled on popular Indian phrases, the investor’s faith in Roposo’s business model has amplified significantly.
What makes Roposo so popular:
Pictures, fashion videos, style inspirations and product reviews – Roposo’s subscribers have access and can contribute to it all. Bollywood has also played a significant role in its popularity, where apart from movie celebrities being regular viewers of Roposo, it has also collaborated with many films as a fashion and lifestyle brand – Zubaan, Half-Ticket, Wajah Tum ho, Tum Bin 2 and Aa Gaya Hero, to name a few.
Even in the relatively new domain of web series, Roposo has made its presence felt, associating with some of the most popular shows such as TVF Bhootiyapa, TVF R.D Sharma – Teacher’s Day, and JLT Films – The ‘Other’ Love Story. It also has in its kitty collaborations in music videos of singing sensations such as a First Date, by Sonu Nigam and TVF Girlayapa’s Fashion Waley Babu song.
Roposo’s main tie-ups, however, lie in the field of fashion, with prestigious fashion events such as LFW Summer Resort 2016, The label Bazaar and Pune Fashion Week – with the best fashion talents unearthed on Roposo. Leading brands such as Vero Moda, Biba, Maybelline and Forever21 also maintain active profiles on the platform.
How’s the revenue shaping up:
The fashion social network has come a long way, with a heavy focus on personalisation and tie-ups with leading brands. It also assists SMB’s and sellers to boost their businesses significantly. The local tailors and SMBs are able to engage with the users, further enhancing affinity and the propensity to purchase. With 4200 SMEs, 550 webstores, 6,500 brands and average transaction value of Rs.1500-2000, the platform boasts of more than 2 million products. The platform is also making the best use of its fashion community exploring influencer marketing propositions.
Roposo also acts a major influencer of consumer buying behavior, influencing as much as 60-70% of a user’s online or offline purchases. Currently, it has a revenue target of the $100k / month ($50k through shopping) in the next 9 months.
Considering its exponential growth and popularity, Roposo aims to break-even by mid-2018, achieving an engagement target of 10 million active users by the end of 2017.
Check into the world of style
What’s attracting users to the leading fashion platform and keeping them engaged for long are its interesting and appealing features. The eclectic collection of ‘Indianised’ stickers made by combining quirky props on interesting photographs makes for a new and fun way for users to constantly remain engaged on the app. Within two weeks of the launch, around 20k app users got addicted to this feature. Furthermore, features such as chat-to-buy, 45-seconds video stories, style check-in, video cover profile and photo filters are also keeping the Indian fashion aficionados hooked on to the social network. The photo and video feature enable a user to visualize the item well before hitting on the ‘Buy Now’ button.
Owing to this continuous upgradation of features and high engagement, international tech-giant Apple featured Roposo as one of the top-rated Indian apps and the social network was further able to position itself as a one-stop shop to resolve all fashion concerns for its style-conscious user base.
Roposo’s success lies in its continued quest for innovations and its interesting upgrades that result in improved user engagement. Buoyed by its success, the fashion discovery platform aims to achieve 10 million active users by the end of 2017. Roposo has firmly cemented its position as the leading fashion social network in the country, and is pulling out all the stops to make sure that being stylish is easy and fun for its large and ever-growing user base.