exerFIT is a lifestyle nutritional brand that is mainly focused on providing its customers with transparent and clean nutrition and supplements. In today’s world of fitness where everyone is obsessed with being a “keep-fit-fanatic” and various companies cashing in on their obsession, exerFIT exists to serve those who understand the foundational role that fitness plays in their lives. We appreciate that with the deluge of information on nutrition today, one may feel intimidated by this endless ocean of resources, products and services available. In the new-age wellness industry where it’s easy to impress with technical jargon – exerFIT keeps it simple through their honest guidance & clean supplements.
Also Read: How to eat healthy at work: healthy eating tips for the office workers
Founded in 2018 in Mumbai, this nutrition brand has a firm belief in transparency over trends. The company was founded by Karan Desai who has worked for several reputed financial institutions over 1.5 decades and is currently the Executive Director of a leading NBFC. While thinking of launching exerFIT, he wanted to create an ecosystem of sustainable nutrition. exerFIT is also led by Mr Sameer Doshi – Partner & Director, and Dr Naveen Talwar who is a famous orthopedic surgeon as Director.
Unlike brands these days which promise instant results, exerFIT takes you on the journey towards wellness step by step. They believe that each individual’s nutritional needs are different – this brand offers its customers proper consultation as per their goals & requirements where their expert nutritionists keep a check on their client’s health progress.
Reiterating their strong belief in transparency over trends, their uniquely-formulated supplements are formed by combining highly researched biomolecules with traditionally used herbal extracts for effective and long-term results – every ingredient serves a purpose – nothing is added for namesake.
exerFIT’s supplements are formulated & produced with sharp precision. After passing all the internal quality checks, the product becomes ready to use for consumers. The company produces small batches as opposed to large quantities, to preserve the high quality and freshness of the products. Their manufacturers meet the highest quality standards to ensure that the end product is as effective as possible. The plants are FSSAI, GMP, HACCP, ISO 22000 & US-FDA Certified.
exerFIT believes that holistic wellness has always been the need of the hour. With an approach of adopting an integrated plan for nutrition, lifestyle & fitness, they help build strong foundational health through their clinically-researched products and honest health guidance.
Also Read: Things to Consider Before Launching Your Startup
With a product range spread across 3 series, exerFIT has curated supplements that cater to different needs. Their Wellness Series is formulated with absorption-enhancing nutrients that work synergistically to fill gaps in your nutrition. Their Vedic Series has all-natural ingredients for those who seek support for therapeutic issues. On the other hand, their Performance Series is specialized for active athletic and gym-savvy audiences.
It all started in 2018 with a whey protein range, 1 BCAA, 1 Glutamine, and 3 nutraceuticals. This has expanded into a wider range of Performance, Wellness and Vedic Series supplements today. In 2019, exerFIT’s first Pan-India workshop series began. Since then, it has been a one-for-all educational platform about nutrition, lifestyle, and fitness. They also launched their star product named Titanium Whey Protein (Isolate 80:20 Concentrate blend) that was a first of its kind no-maltodextrin Whey Protein.
As their audience expanded, fitness & nutrition webinars were conducted, along with Nutrition Consultations for clients across the country. exerFit also set foot in Pan-India retail supplement stores in different cities of India by December 2020.
In 2021, exerFIT went international and entered the Dubai market. Their supplements with result-driven formulations received admiration from individuals in all walks of life and even stars like:
- Hollywood actor-writer-filmmaker Ella Lentini
- Bollywood singer Shibani Kashyap
- Indian athletes like hockey-star Yuvraj Walmiki
- Pro-kabaddi athletes Rishank Devadiga & Vishal Mane
- 4x Powerlifting world-record holder Fatema Dhoondia
- Arjuna Awardee Madhurika Patkar
- UTT Champion Sanil Shetty
- Mountaineer Parth Upadhyaya
Having set a firm hold in the offline market, exerFIT looks forward to developing their D2C online channel further and focus on creating a stronghold in the same to amplify the growth trajectory.
Next Story: Tokinomo: The Revolutionary Robotic Brand Activation POSM Is Expanding The Limits Of In-store Marketing
Message To The Consumers
We understand the importance of building a healthy lifestyle and we have made it our mission to help people make the right nutrition choices. Our mission is to empower every individual with the right knowledge to achieve their fitness goals.
Always read supplement labels closely. In an industry full of gimmicks, being well-informed is of great importance. Pay close attention to loopholes which are commonly exploited, for instance – serving sizes, nutrients per servings etc. Clever marketing is enticing, but transparent marketing is trustworthy.