When I got started with my freelance career I was obsessed with reading books on personal development. One of my favorite author was Brian Tracy. He said that making sales has the most important role in every business. Why’s that?
Think about it. If you don’t have enough clients, you don’t have enough business, and you’re not making enough money. No matter how good you are at your craft, without enough clients you’re a failure. And if you have too many clients, more than you can serve. You can always outsource to other freelancers, to establish your own team of people and grow from a solo freelancer into an agency.
You can even cancel projects, delay them, refuse to take new projects and you will be okay. But not having enough clients will kill your business.
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You can outsource all of your other tasks, such as copywriting, design, accounting but you cannot outsource sales, at least you cannot outsource it to someone who can do it good.
This Infographic is republished by Georgi, Author of DigitalNovas and All Rights Reserved