You may perhaps be wondering how to start a digital marketing agency without having any prior experience in this field. It is indeed a difficult task to undertake, but not impossible. With some tips & research, you can establish yourself as a digital marketing expert and gain plenty of opportunities. Gaining sufficient knowledge in this domain can also help reduce your risks & optimize your chances to achieve success.
Tips on how to start a digital marketing agency without any experience
- Establish business goals: Planning is crucial before you do anything. First, determine your business objectives & vision. Starting your digital marketing business without having proper direction will only make you feel lost among the crowd. Agencies having conflicting goals are likely to run into frequent troubles, while those having a solid vision will achieve success. Unfortunately, there is no quick solution to achieve sure success in this domain. Full-service agencies may offer everything ranging from SEO, local marketing, PPC, development & design. You need to ascertain what to serve & how to implement it. Also, determine if want to limit your services to local clients or serve global clients.
- Determine your target audience: You need to know your target audience & find out their issues & woes. Also, identify how you can help them to overcome their problems. Try to outline the needs, wants, likes, habits, dislikes & information of your potential client. Moreover, outline their marketing needs, understand their goals & objectives & what type of service you can offer them. Create 2-4 specific personas. Do understand that the initial market that you get is not your entire market. You can always expand your business anytime, even if you start focusing on specific niche customers or geographic areas.
- Establish online presence: This is a crucial step in how to start a digital marketing agency that you need to follow. Firstly, develop a clear idea about the agency type to establish, whom to serve, and how. Once ready with this information, the next step is to determine how to present this crucial information. It means developing an online presence for your agency through social channels & your site. Since you have opened your business to promote others’ online, you need to have a well-defined & easily navigable site. Also, establish superior quality focused ‘Landing’ Pages for your site, besides Privacy, About & Home page.
- Get Visible: This step involves getting valuable leads & loyal clients. You need to develop something which will attract clients in huge numbers & develop your portfolio. The best marketing technique to boost your new digital marketing agency is to get referrals & promote word of mouth advertisements. It will also help your agency to enjoy a better market reputation. Direct outreach or hustlin’ comprises of all tough & tedious pitching. This is not necessarily spamming, but doing appropriate outreach by going to the market directly. You need to message people through emails & Facebook promoting your marketing services. You can also develop long-term marketing strategies with paid & SEO (organic search) traffic to promote your agency.
- Define growth plan: You need to have a better & clear idea of how to develop your agency. Think about deliverables, systems & teams to provide prompt & full support to your clients. You can also outsource your administrative tasks or design work to professionals to save on precious time. You can use a variety of tools like Ahrefs or Screaming Frog for SEO, Tailwind for Social, AdEspresso for PPC, etc. You can also use the SEMrush tool.
With some advanced planning on how to start a digital marketing agency, you can scale your business faster.