Do you have a new business and are looking for the best and most innovative ways to market it to the public? Are you looking to move away from traditional marketing and try out social media marketing but aren’t sure if it will actually benefit your business?
Social media has become such an essential part of our lives. We are constantly scrolling though Instagram, checking what’s on Facebook, or tweeting about out latest thoughts. But did you know that social media can also be beneficial for businesses? There are many benefits of social media for businesses. The most obvious, and beneficial, is that it can be used as a marketing tool.
Social media provides an opportunity to reach out to potential customers or clients and interact with them in real time. There are even growth services, like Twesocial, that do that on behalf of the user. Social media has become and integral part of the modern business environment. It’s a place where you can build strong relationships with your customers, grow your brand to new heights and even find those all- important job opportunities. If you are wanting to include social media in your marketing strategy, here are a few reasons why you should.
Communicate faster
When it comes to marketing your brand, you always want to get your advertising out as quick as possible. This means that social media is the perfect way to do this. Social media marketing is practically instant in terms of both the posting and the engagement that one might receive on their content. This is fantastic as it allows for more to be seen in a much shorter space of time.
Not only is it good for hard selling but it is also great for communication in terms of your engagement with others. This means that people can have direct contact with you and you can respond within minutes allowing for incredible customer service. Customer service is so important when it comes to having a business and by have good customer service you are already a step in the right direction to growing your business.
Increase brand awareness
When it comes to traditional marketing, businesses are typically limited to their local area and don’t get much reach beyond that. This is where social media marketing really thrives. The various social media platforms allow businesses to have access to hundreds of millions of users meaning that it is much easier to increase your brand awareness. For instance, if you are using Instagram or TikTok you have access to a potential of over 1 billion active monthly users, or if you use twitter, you have access to around 300 million active monthly users. Another great part about all this is that social media marketing can be completely free if you don’t pay for advertising that is sponsored, which is great for smaller businesses which don’t have a budget for marketing.
Many potential customers
As mentioned previously, social media platforms such as twitter, Instagram, and TikTok, have massive users bases that go all the way up to the hundreds of millions making it a great place for businesses to get recognised. However, it is important to note that the different platforms have different demographics and you should choose wisely in order to reach your ideal target audience. Twitter is more for the millennials and provides many ways to increase your followers quickly, TikTok is directed towards GenZ, and Instagram is for anyone in-between.
Form a relationship
Marketing on social media is all about engagement from both the audience and the brand. This allows for businesses to create a more personal relationship with their followers making it seem like you are more than just a name or a brand, but rather create a whole identity. This is great because people loved feeling seen and acknowledged and engagement is exactly the way to do this. Creating relationships like this is also great when it comes to customer loyalty and people being loyal to your brand.
Gain more traffic
By far one of the biggest perks of using social media to market your business is that your can very easily drive more traffic to your website with call-to-action button, direct links on your social media pages, and more. You can do this on all the different platforms and is a great way to see growth for the business itself and not just for the social media account.
