Categories: Startup

Size Up Apparel-From Tragedy to Victory

Introduction

Size Up Apparel and Supplements is a thriving collection of stylish and comfortable clothing lines and fitness supplements; however, behind it is a backstory. A long history of struggle and strategy from a young man who was an amateur when we talk about business. Just like any other business or start-up, the road was bumpy for Size Up Apparel. But going through that rough patch was necessary to create this successful company.

Size Up Apparel now offers men’s and women’s apparel. Such as jeans, pants, joggers, jackets, red plaid pants, hoodies, T-shirts, shorts, and tanks at reasonable costs.

Chase Campbell, the CEO of Size Up Apparel, has a motto: “Never give up; be your person; do what makes you happy”. He learned these principles from his parents, which kept him going in his career and life as a whole.

Size Up Apparel Success Story

His success story dates back to 2011. When he and his family had challenging economic struggles. When his father became unemployed. And then they lost their house in Detroit in the following months because they were unable to pay their financial obligations due to the unemployment of his dad.

Campbell, at a young age, had no choice but to stand on his own two feet. He was tempted to deal drugs since it was the fastest and easiest way to earn money. But he did not pursue it. Although he borrowed the idea of dealing drugs to apply it in another way to earn money legally.

What he then did was become a supplement dealer. He started by finding out what kind of fitness supplements his friends had tried to look for at a better price. When he found good deals, he would purchase the products and increase their price based on how much his friends purchased them.

Of course, he offered them to his friends for a cheaper price compared to how they usually paid for them, and this encouraged them to purchase from him. With a good network of friends with whom he can sell his products, his strategy worked easily.

Size Up Apparel Website

After dealing with people, he was able to put up his site, where he sold fitness supplements. At first, the site was not going well and got little to no traffic and he almost gave up on the site. So he explored other options, like putting a postcard with a coupon code on his eBay and Amazon ship-outs containing convincing deals for the same product on his website, which made people buy from his site.

He also promoted his site on many forums through banner advertisements. And it somehow helped generate traffic on his site.

Bumps on the road were still unending as trials came one after another. There was no adequate space for the storage of the products. He went on searching for a storage unit or at least a warehouse, and luckily, his classmate’s father had a vacant lot on lease and gave an irresistible deal.

Everything appeared to be promising, however; he cannot get the lease for the unit because of his zero credit card score. Being a young man at the age of 19, of course, he didn’t have his credit card.

Size Up OG Tee

With these never-ending travails weighing heavily on his shoulders and casting a shadow over his aspirations, a sudden beacon of hope emerged with the arrival of his friend Krisjan. Knowing the depths of his dreams and desires, Krisjan selflessly stepped forward, offering the crucial support he needed at that moment.

Understanding the significance of the situation, Krisjan generously proposed to include his own name on the lease, given that he possessed all the necessary requirements and documentation. This small yet significant gesture served as a turning point, bringing a glimmer of optimism into his otherwise uncertain path.

After a long wait, Campbell finally received his unit, originally intended solely for processing online orders or facilitating order pick-ups through a streamlined system that effectively managed customer requests and ensured timely fulfillment.

However, due to insistent public demand, he decided to open it as a local supplement store. To draw more customers in, he advertised that those who would come during the grand opening day and buy his products would get a “Size Up OG Tee,” a Size Up shaker cup, a Size Up sticker, and samples of his products. True enough, people lined up during his grand opening day. Unexpectedly, the 25–50 customers he expected to turn up became 310.

The Size Up shirts, which Campbell generously gave as gifts to customers, quickly proved to be an effective advertising strategy. The positive response from recipients, who were impressed by the quality and style of the shirts, led to an influx of inquiries about their availability. This encouraging feedback sparked an innovative idea in Campbell’s mind, inspiring him to further develop and launch a dedicated size-up line to meet the growing demand and capitalize on the initial success of the promotional shirts.

Fast forward: he opened a Size Up Apparel Supplements branch, and at present, there are 8 branches located in three different places, providing jobs for 24 staff. He is also selling a fitness clothing line that is well-accepted and patronized by fitness enthusiasts.

Bottom Line

Chase Campbell is grateful for the tragedy that turned into victory. He advises young entrepreneurs, start-ups, and small businesses, “Go for it. You have one life to live; make it the best life to live.” He says that the key to victory is to be a diligent worker while treating other people in the best possible way.

Take inspiration from the young entrepreneur who embarked on their journey with nothing but unwavering determination, eventually carving out a successful career. This individual serves as a testament to the transformative power of setting specific goals and nurturing a clear vision. In the face of inevitable challenges that may arise, it is the resilience and perseverance to push forward that distinguish individuals who ultimately achieve remarkable feats. Remember, with a steadfast focus and persistence, the realm of possibilities expands exponentially.